A London AI firm which has already generated more than £1 million revenue is to rebrand as it prepares for a major investment round.
GOODFOLIO, which believes that most businesses are approaching artificial intelligence the wrong way, is building what it calls an ‘AI operating system’.
Now rebranded to SEPANTA, CEO Omid Pakseresht – who founded the business alongside his brother Dr Nima Pakseresht – says it makes software you actually need based on how your organisation runs.
Omid Pakseresht is a University of Oxford mathematics graduate and former quantitative analyst who previously founded the FinTech TransferGuru, since dissolved.
Originally a transparent, ethical investment platform, it has since evolved into a system which deploys specialised AI systems and agents directly into enterprise workflows across areas such as finance, compliance and healthcare.
“With rapid growth accelerating and an upcoming significant investment round, we’re entering a new chapter as a business,” said Omid Pakseresht. “Rebranding to SEPANTA reflects both how far we’ve come and the overarching AI technology that powers our products, strategy and future.
“In the coming years, AI will no longer be an option; it will be a requirement in businesses to succeed. It is changing our economy and the world we all work in, and those who do not adapt to integrated, human-led AI agents – which we build and deploy – will be left behind.”
SEPANTA’s portfolio includes Finspector, the financial marketing compliance platform; NuStream, an AI-driven engine for tracking real-time shelf demand in emerging markets; and GoodMora, which turns organisational complexity into clear, actionable insight.
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The team is currently working with global brands and public sector partners including Unilever, Magnum Ice Cream, the FCA, Snap Finance, and Architects’ Foundation
It is gearing up for rapid expansion, currently launching five new products with plans to enter five new international markets by 2027.
Omid Pakseresht continued: “AI should be a growth engine, not a cost cutter. It transforms people from task masters to growth agents, catapulting businesses ahead of those which are not adopting the effective use of AI agents.
“With numerous product options across multiple AI vertical sectors and countries in the pipeline, the future for SEPANTA is unlimited, and that is really exciting.”
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