As a tool, AI has dominated the modern conversation about business evolution. These new systems provide a level of potential never before seen in the tech space, but this comes with a caveat. AI isn’t just software to be implemented whenever possible, and such broad applications can end in failure. Instead, AI’s success is found when the technology is applied more surgically, in specific contexts, by businesses with a firm understanding of their goals and what AI can do.
When adopted in a targeted way, modern applications of AI can and have been enormously effective. This has led to a few key breakout trends, where some forms of AI have led to significant advantages not available through traditional business operations alone.
The most common area where AI has seen significant success is in the automation of customer service systems. This was a natural fit, as older generations of online customer service chatbots have been in operation for decades now. In the 2010s, systems like Zendesk and LivePerson dominated the space, popping up windows to chat while a computer followed a flowchart to help users along.
AI expanded on these existing tools, enhancing the possible scope of answers a chatbot could provide. These are now capable of complicated task solving, examining chat history, and reflecting real-time business updates to continually grow more competent. AI customer service is also one of the easiest to scale, allowing online platforms to easily do jobs that once required the oversight of a team of humans.
Another growing trend in the AI space is the success of gamification systems. These provide users a way to connect to a company in a way beyond a simple customer and store relationship. With gamification, users are granted advantages and a growing account over time, adding another layer of interaction and a personal connection to the experience.
Like customer service bots, gamification in the online space existed long before the popularisation of modern AI. Recent trends of increased use and success have come from better development and customer engagement tools, which streamline the creation and implementation processes. Going a step further, AI can even personalise mini-games and rewards, approaches not realistically possible with older gamification platforms. This translates into better user retention, and AI has made these systems easier than ever for even SMEs to implement.
The most successful newer trends in AI business applications don’t come out of nowhere. Early versions of chatbots have been around since the 1960s, and gamification has its roots in customer reward systems dating back to the 1800s. What AI has done is simplify the implementation of these ideas and vastly scaled up availability.
Large and powerful automated customer service and gamification platforms are elements many businesses desire, but few have the budget, time, or knowledge to develop. AI has broken through these former barriers, providing a path that allows better competition in a wider marketplace. It’s let small businesses achieve a more professional appearance, serve more customers, and take the next step in growth. It doesn’t guarantee success, but with the right craftsman, it’s a powerful tool taking businesses to new heights.
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