
Changpeng Zhao (CZ), co-founder of Binance, stated that Binance’s social-media posts should not be taken as endorsements of any sort of meme coins. He made it clear that any overlap between Binance’s language, trending meme coins, and meme-token names is purely coincidental.
The “meme-coin controversy” around Binance refers to a rising wave of short-lived or speculative tokens that are using Binance’s social-media messages to gain traction and investor attention.
Furthermore, Yi He, co-CEO of Binance, warned that
certain meme and AI-themed tokens were exploiting Binance’s popularity and social posts to generate quick speculative interest.
This matters because many of these “meme coins” lack real utility or technical substance, relying instead on hype and viral marketing, which significantly increases the risk of pump-and-dump schemes and major financial losses for people buying them.
Earlier this year, we highlighted that Binance expanded meme-coin trading. Following Binance’s announcement, DOGE, SHIB, and PEPE saw significant price surges of 7.6%, 45%, and 4% respectively. However, as users increasingly created BNB-chain meme coins that exploited Binance’s social-media posts, recent disclaimers from CZ and He Yi triggered sharp price corrections, with some tokens losing up to 95% of their value.
According to an MEXC report, Yi He, co-CEO of Binance, warned that certain meme and AI-themed tokens were exploiting Binance’s popularity and social posts to generate quick speculative interest, stating firmly that the exchange’s official communications do not support or endorse any token launches, urging users to exercise caution and perform due diligence.
No employee involvement in launching or promoting tokens is permitted, regardless of the platform’s influence.
In addition, He on X, celebrated a major milestone for Binance. She disclose that over 300 million users have joined the Binance community.
Welcome to join a community of over 300 million users. Have you binanced?
今天你币安了吗? https://t.co/9zOgANV39O
— Yi He (@heyibinance) December 7, 2025
At the time of writing, Binance Coin (BNB) is trading at $907.63, reflecting an increase of 0.89% in the past day and 9.05% in the past week. See BNB price chart below.