Second-time United States President Donald Trump has officially launched his DeFi token, World Liberty Financial (WLFI). The token, which is backed up by his family and is aimed at bridging the gap between traditional finance and decentralized finance, was listed by the big exchanges a few hours ago.
Since the launch, Binance was the first large exchange to officially list the WLFI token for trading on Sept. 1 at 1 p.m. UTC with WLFI/USDT and WLFI/USDC pairs. The exchange also allowed deposits and withdrawals on Ethereum, BNB Smart Chain, and Solana.
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Hours after the Binance listing, Bybit, Bitget, KuCoin, Kraken, Upbit, and Gate also followed and added their support, with Kraken placing some regional limits for traders. Coinbase on the other hand has confirmed its plans to enable WLFI trading on Ethereum once there is enough liquidity but as at time of writing has not yet started trading.
WLFI is the token of World Liberty Financial, a DeFi-based platform that was launched in 2024. The token of the platform is the Trump family’s project, and its major objective is to create a link between traditional finance and decentralized finance, though its exact use is not clearly defined. It serves as a governance token, which basically allows holders to vote on the rules and important choices for the platform at large.
A few hours after the token was launched for trading, its price moved between $0.29 and $0.31, which made it down by about 1-2%. So far, it’s been 24 hours, and the token has gone down by over 13.5% and is trading at $0.24 according to CoinGecko data.
This downward move in price has caused newer investors looking to invest to take a step back and really watch the price momentum. In all, there’s still uncertainty as to where the token’s price would move to from here.
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