Changpeng Zhao, the founder of Binance, has declared the expansion of the BNB ecosystem via a new treasury firm. The announcement follows speculation that he might be returning to Binance leadership. In an interview with a founder of B Strategy, Leon Lu, Zhao explained the vision and named the initiative as a step to achieving long-term growth and institutional confidence.
The treasury company of the BNB is projected to generate $1 billion with initial support from YZi Labs. Zhao affirmed that it will only support the best projects. He claimed that over 50 firms have already approached him with BNB related partnerships, but only a few firms out of the highest-tier decentralized application firms will be able to pass through the treasury.
— B Strategy (@BStrategyTech) September 16, 2025
When vision meets conviction!
Our founder Leon Lu (@MetaverseDrug) sat down with @cz_binance to discuss the upcoming launch of B Strategy’s U.S.-listed BNB Treasury Company with support from @yzilabs.
From governance and custody to why BNB is the market’s most compelling… pic.twitter.com/CIbzMDlLBF
According to Zhao, BNB can be defined as a utility coin that is both real and has a wide scope in centralized and decentralized systems. He emphasized its application in trading discounts, launchpads, yield generation, and launch pools.
BNB is also a supplier of cross-border payments and decentralized applications, which means it is a significant provider in various industries. Zhao remarked that there are very limited tokens that bear practical functionalities.
He identified the multi-chain compatibility and powerful network effects that BNB had as growth drivers. The expansion areas were identified as untapped markets in Southeast Asia, Europe, the Middle East, and Africa. Zhao referred to such areas as being underdeveloped but having potential and being a competitive advantage to the ecosystem of the BNB.
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The news is announced when Zhao appears in Binance once again. On September 17, he had updated his X bio, switching ex-@binance to @binance. The update brought about the rekindling of a comeback.
In 2023, Zhao relinquished the CEO position, paying a $4.3 billion settlement to the U.S. Department of Justice and a personal fine of 50 million, as well as being barred from conducting business with the company.
We wanted to provide an update to the https://t.co/AZwoBOgsqS community in light of last week’s news regarding CZ and https://t.co/IZwa5M2U8b.
— Binance.US
As you know, https://t.co/AZwoBOgsqS was launched with the express purpose of serving United States customers in accordance with all…(@BinanceUS) November 28, 2023
As a result of the settlement, Zhao was replaced by Richard Teng as Binance CEO. It is now reported that the DOJ might shortly release compliance oversight on Binance, eliminating one of the final legal obstacles related to Zhao leaving. Although Zhao has denied that he has any interest in returning as CEO, his bio update has created new potential speculation in the industry.
Under these developments, cryptocurrency has registered good price action. The token has also recently reached an all-time high of $962, despite lackluster performance in wider crypto markets. Investor confidence in the BNB ecosystem and the new plan of Zhao to build a new treasury puts the asset in the limelight once again.
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