Coinbase CEO Brian Armstrong has laid out his most ambitious vision yet, transforming Coinbase into a crypto-powered “super app” capable of replacing traditional banks.
Speaking in a recent interview, Armstrong said the company aims to become people’s primary financial account by offering a full range of services, from payments to credit cards with Bitcoin rewards.
The move reflects a broader push to reimagine banking through digital assets. Instead of paying two to three percent in credit card fees, Armstrong believes blockchain rails can make everyday payments faster and cheaper.
The goal, he emphasized, is to create a modern financial system where consumers gain more value without relying on outdated bank infrastructure.
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Armstrong also expressed the necessity for U.S. regulatory clarity. He commented on the recently passed Genius Act, providing stablecoin rules, and upcoming Senate market structure legislation that will try to categorize assets like Bitcoin and Ethereum.
With bipartisan support, Armstrong noted that the chances of this framework becoming a law are higher than ever.
The banking institutions, on the other hand, have come out in opposition, especially against reward programs linked to stablecoins. Armstrong contended that the opposition is targeted at suppressing competition.
Despite this, Coinbase went ahead with cooperation with institutions, including PNC Bank and JPMorgan, as it sought to expand crypto services.
Momentum in the markets is another key driver. Bitcoin, trading at $115,340 currently, saw growing institutional bets, especially after Bitcoin ETFs were launched.
Coinbase provides custodianship for about 80% of the funds, and it is this that underscores its overriding role in the industry.
In the years ahead, Armstrong foresees Bitcoin’s price jumping significantly, with a chance of crossing $1 million a coin in 2030.
He outlined three major tailwinds: the U.S. assuming a strategic Bitcoin reserve, regulatory clarity making the market safe for investors, and ETFs opening the gates for mass-scale institutional flows.
This bullish position emphasizes Coinbase as larger than an exchange. With a combination of custody, trading, payments, and benefits, Armstrong envisions a platform rivaling banking institutions while offering clients much greater efficiency.
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