Bybit, the second-largest cryptocurrency exchange by trading volume, has announced the launch of its Business-to-Business Unit (BBU). The new division is designed to serve institutional and enterprise clients seeking advanced digital asset solutions.
It comes at a time when demand for secure custody, settlement infrastructure, and tokenized investment products is rising sharply among professional investors. The BBU will focus on integrating services that combine traditional finance standards with digital asset innovation.
Bybit has positioned the unit to provide secure custody outside of exchanges, capital-efficient settlement mechanisms, and distribution channels for tokenized assets. These services reflect the growing need for structures that reduce counterparty risk and comply with regulatory expectations.
Off-exchange custody, together with triparty settlement solutions, is being asked more regularly by institutional clients. These arrangements retain the assets with trusted custodians such as banks, which allows institutions to have active trading access.
It lowers the exposure to exchange risk, a major issue in digital markets since high-profile breakdowns have been experienced in the recent past. Another emerging area is the utilization of real-world assets (RWAs) as collateral.
Tokenized money market funds, short-term Treasury bills, and receivables can be considered very effective vehicles that unlock idle capital. With Bybit’s BBU, institutions will be able to pledge these tokenized assets to get margin and credit to be used for trading.
At the same time, the unit will build two-way distribution channels of tokenized products, connecting Web3 clients to mainstream finance investments and corporates entering digital asset strategies.
Another central component is the launch of Digital Treasury Asset (DTA) solutions. These will enable the businesses wanting to diversify their corporate treasuries into crypto and offer security, compliance, and maximized returns.
BBU Leadership has been entrusted to Yoyee Wang, who came on board at Bybit in 2021. Wang has been the Global Head of Treasury and Asset Management, overseeing portfolio strategies and liquidity management, before that position.
Before joining Bybit, Wang has also worked for the Royal Bank of Canada as a trading risk analyst and portfolio manager. She has more than ten years of working experience in North America, Asia, and Europe with the combination of both traditional finance and cryptocurrency market knowledge. With that kind of background, Wang has a great position to head Bybit institutional development.
