CleanCore Solutions announced a $175 million Dogecoin treasury strategy on the NYSE, causing a 60% drop in its stock, ZONE, yet aiming to institutionalize the meme-coin.
The strategy marks a significant institutional bet on Dogecoin, backed by major investors, but has sparked market skepticism reflected in CleanCore’s stock and Dogecoin’s slight dip.
CleanCore Solutions announced a major shift in its treasury strategy by investing $175 million in Dogecoin. This decision is structured to create the first NYSE-listed corporate entity with DOGE as the primary reserve.
Key players like Marco Margiotta, the CEO of House of Doge, and Alex Spiro, chairman of CleanCore’s board, are integral to this strategy. Their aim is to institutionalize Dogecoin, pushing its recognition beyond meme origins. Marco Margiotta stated, “By building, together with 21Shares, infrastructure for institutional investments, we are laying the groundwork for the recognition of Dogecoin as a serious currency that goes beyond its meme origins.” source
The announcement led to a sharp 60% decline in CleanCore’s stock value due to market uncertainties. This emphasizes the perceived risks associated with adopting a meme-coin-centric approach to balance sheets.
Some experts believe the move could influence broader crypto adoption despite market skepticism. Historical patterns might predict increased volatility for Dogecoin but could also bring long-term positivity if institutional backing grows.
Comparable to MicroStrategy’s renowned Bitcoin investment (SEC filing for MSTR on September 2, 2025), CleanCore’s strategy focuses more deeply on a single digital asset. This emphasizes the heightened risk of pivoting towards meme coins known for their inflationary nature.
According to Kanalcoin experts, this initiative could stimulate wider DOGE staking and treasury management practices but might provoke regulatory assessments. Institutionalization of meme coins could set a precedent for future corporate strategies.
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