Cryptocurrency exchange Bitget announced its participation in the Catalunya Grand Prix in Barcelona, Spain, showcasing both on-site and online activations that combined motorsport excitement with Web3 experiences throughout the race weekend from September 5th to 7th.
Building on its presence at the Italian Grand Prix and the German GP in July, Bitget extended its engagement to Barcelona with a 360° Fan Booth at the Circuit de Barcelona-Catalunya.
Attendees experienced a professional-grade MotoGP simulator, participated in interactive challenges, and captured moments alongside racing legends and motorcycles, creating a dynamic environment where motorsport and digital asset culture intersected.
At the Catalunya GP, MotoGP star Jorge Lorenzo launched Bitget’s Smarter Speed Challenge, a virtual racing game attracting interest from both Web2 and Web3 audiences. The challenge, running globally through mid-November, allows participants to compete in virtual races, accumulate leaderboard points, and earn rewards including cash, coupons, and VIP passes for MotoGP 2026 events. The top performer from the Catalunya campaign won an all-expenses-paid opportunity to meet Lorenzo in October during TOKEN2049 in Singapore, highlighting Bitget’s integration of gaming, competition, and digital asset engagement.
“The spirit of MotoGP is all about pushing the limits—technically, mentally, and emotionally. That same spirit is what drives Bitget and what we wanted to bring to life in Catalunya,” said Gracy Chen, CEO of Bitget, in a written statement. “We’re not just here to promote. We’re here to create something memorable, fun, and rewarding, where the future of finance feels as exciting as the final lap,” she added.
The enthusiasm of fans throughout the race weekend reflected Bitget’s broader objective of making crypto culture engaging, approachable, and closely connected with real-world interests. From Jorge Lorenzo’s appearance at the VIP lounge to attendees interacting with merchandise and sharing experiences, the event went beyond a typical Grand Prix, creating a space where financial innovation intersected with the excitement of motorsport.
Although the race has concluded, Bitget’s Smarter Speed Challenge continues, with the leaderboard still open. Participants can engage through daily check-ins, complete virtual laps, and compete for rewards in the ongoing competition.
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