Cryptocurrency exchange Bitget announced its seventh anniversary celebration under the theme #GearUpTo7, marking the beginning of a new era in integrated finance.
Over the past seven years, the company has driven its global expansion through strategic partnerships, community-driven initiatives, and consistent business growth. Collaborations with global icons such as Messi, Juventus FC, MotoGP, LaLiga, and the UNTOLD music festival have allowed Bitget to extend its reach beyond the cryptocurrency space, connecting with mainstream audiences and cultural trends.
In addition to its business partnerships, Bitget has launched several educational charity initiatives like Blockchain4Youth and Blockchain4Her, benefiting over 15,000 young individuals and promoting inclusivity across more than 60 universities globally. The platform’s partnership with UNICEF to educate one million people on blockchain by 2027 further strengthens its position as a leader in Web3 education, setting a benchmark that no other company in the space has matched.
Looking ahead, Bitget has announced its transition to becoming the Universal Exchange (UEX), a concept introduced by CEO Gracy Chen in a recent letter to the community. The UEX vision aligns with Bitget’s goal of creating a comprehensive ecosystem that solves the “impossible triangle” of exchanges—balancing user experience, asset diversity, and security. By combining centralized and decentralized services, AI-driven tools, and advanced security practices under one unified platform, Bitget is setting the stage for the world’s first UEX.
The transformation has already begun, with significant updates rolled out in the last few months. In Q3 2025, Bitget Onchain began supporting assets across major blockchains such as Ethereum, BSC, Base, and Solana. Partnerships with xStocks and Ondo expanded the platform’s access to tokenized stocks and ETFs, while the launch of Stock Futures enabled traditional assets like AAPL and NVDA to be traded in crypto derivatives. According to Gracy’s vision, Bitget is moving toward a platform that supports not only cryptocurrencies but also a wide array of global assets, including stocks, ETFs, gold, and forex, all available on a single UEX.
Another distinguishing feature of UEX compared to CEX and DEX is its incorporation of AI technology. Bitget’s method of market intelligence and execution automation is driven by its proprietary AI tool, GetAgent. This tool offers users actionable insights and tailored strategies by analyzing real-time data and providing interactive guidance. In addition to GetAgent, a range of automated trading bots further increases accessibility, allowing users to seize opportunities around the clock while narrowing the gap between analysis and execution.
“Our growth over the past seven years is based on a methodical approach used to build an infrastructure that serves the evolving needs of traders, investors, and institutions,” said Gracy Chen, CEO of Bitget, in a written statement. “We’re shifting towards providing easier access and clean integration of emerging finance into our daily lives. As the first UEX, Bitget is bound to lead this transition with tools and products that meet both current and future demands of users worldwide,” she added.
Additionally, the Universal Exchange (UEX) is designed to prioritize advanced security by merging the strengths of on-chain and off-chain protection. It will incorporate intelligent tools that detect early signs of token concentration or potential rug-pull risks, supported by Bitget’s User Protection Fund, which is valued at over $700 million.
Since its inception, Bitget’s growth strategy has focused on gradual, measurable progress instead of fast expansion. The platform has extended its reach in emerging markets such as Southeast Asia, Latin America, and the Middle East by implementing localized community programs, providing multilingual support, and engaging in offline activities.
As regulatory compliance continues to be a key priority, Bitget has secured licenses or registrations in several jurisdictions in 2025, including Italy, Poland, Lithuania, Czechia, El Salvador, Argentina, Bulgaria, and Georgia.
A dedicated compliance team of over 70 experts works closely with regulators to help shape sustainable frameworks and maintain trust in the cryptocurrency market.
In order to celebrate its seventh anniversary, Bitget is running the “Gear Up to 7” campaign throughout September, ushering in the era of Universal Exchange (UEX). The campaign includes global events such as the #GearUpTo7 Sprint Challenge, offering a prize pool of $400,000 USDT, and a Bitget-themed MotoGP racing motorcycle. Motorcycle parades in multiple cities, an anniversary anthem by cryptocurrency influencer Lil Bubble, and the TopGear Night afterparty at TOKEN2049 will bring the community together. Bitget will also hold its inaugural Smart Awards to recognize traders who have contributed significantly to the platform’s ongoing success, highlighting their stories of perseverance and achievement in the cryptocurrency space.
As Bitget celebrates its seventh year, the platform remains focused on developing long-term frameworks that connect users, assets, and markets while setting new benchmarks for security, accessibility, and innovation in both the cryptocurrency industry and beyond.
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