Cryptocurrency exchange Bitget announced that 2025 marks the platform’s seventh anniversary, with the celebration themed #GearUpTo7.
In a letter, Bitget CEO Gracy Chen explained the inspiration behind the chosen theme. She recounted a visit in June to the small city of Mugello in central Italy, where the 2025 MotoGP Italy event was taking place.
“As the riders roared past at breathtaking speed, the piercing sound of their engines seemed to shake the air itself. A MotoGP staff member beside me leaned over and said, ‘Did you know these bikes can reach up to 350 km per hour, almost the same as an airplane at takeoff?’ I nodded, then asked in awe, ‘To reach such speeds, the gearbox must be incredibly powerful, right?’ He smiled. ‘Of course. On the track, the bikes usually have six gears. But pushing to sixth doesn’t guarantee victory. The champions, the ones who go faster, are the ones who break conventions, as if shifting into a seventh gear that doesn’t really exist.’ That idea of a ‘seventh gear’ stayed with me. To win a race is not about following a set pattern, but about breaking limits. And building a trusted exchange follows the same principle.”
She emphasized that the #GearUpTo7 theme was selected not simply because of the number, but because it embodies a mindset: progress at full speed comes from breaking conventions.
Over the past seven years, Bitget has consistently positioned itself as a challenger in the industry, which has required sustained effort and dedication. The company prioritizes outcomes over politics and emphasizes mutual support to achieve results. Throughout its journey, Bitget has focused on strategic decisions rather than following trends, carefully selecting which products to launch and which initiatives to pursue. This approach has included incubating and investing in Bitget Wallet and Morph Chain to develop a comprehensive ecosystem, as well as launching GetAgent, the world’s first all-in-one AI crypto trading assistant. Bitget has also maintained a strong commitment to charitable initiatives, including Blockchain4Her, Blockchain4Youth, and partnerships with UNICEF. These efforts are not merely corporate social responsibility, but tangible commitments to the community aimed at fostering fairer access to finance.
A central motivation within the industry has been the pursuit of financial freedom, enabling individuals to manage their money independently of traditional institutions and those who control them. The industry has evolved beyond a simple distinction between centralized and decentralized exchanges. Centralized exchanges (CEX) may offer limited asset listings, while decentralized exchanges (DEX) can present fragmented and complex experiences; both approaches have value, yet neither provides a fully complete solution.
Bitget has long maintained that the ultimate objective is not to favor one model over the other, but to create an ecosystem responsive to user needs. The company has been quietly addressing the “impossible triangle” of user experience, asset diversity, and security to build a platform that balances these critical elements effectively.
Today, on its seventh anniversary, Bitget announced the introduction of a new paradigm: the Universal Exchange (UEX).
UEX, which stands for Universal Exchange, represents the next generation of trading platforms by offering access to all tradable assets, not limited to the top few hundred cryptocurrencies but encompassing all existing tokens. Beyond crypto, high-quality assets such as stocks, ETFs, forex, and gold will also be tradable on a single UEX. This platform is more than a combination of centralized and decentralized exchange features; it represents a technical and philosophical integration of both approaches.
UEX elevates the trading experience by providing universal asset integration, enabling cryptocurrency and traditional financial markets to coexist in ways previously not possible. One of the most compelling aspects of UEX is its potential to expand financial freedom. Traditionally, trading assets or equities in a specific country required opening a local equity account with proof of residence. With UEX, these constraints are removed. The platform operates 24/7, allowing investments in underlying traditional financial products from virtually anywhere at any time, accessible to a broad range of users. This approach aligns with the foundational vision of cryptocurrency, reflecting Satoshi Nakamoto’s goal of democratizing finance.
Bitget’s roadmap for transitioning to a UEX is built on three core technical innovations. The first is comprehensive asset coverage, which includes niche tokens and stock tokens such as US equities. In early September, Bitget became the first exchange to allow direct purchase of over 100 tokenized US equities. An upcoming update to Bitget Onchain will enable trading of every coin on major chains—millions of tokens—directly from exchange accounts, eliminating the need to navigate multiple platforms.
The second innovation is AI-powered integration. Bitget’s AI Agent, called GetAgent, extends beyond basic information summaries. It can analyze trading history, risk profiles, and asset allocations to execute trades on behalf of users. Future enhancements will allow users to trade with simple commands, removing the need to master complex procedures.
The third innovation is enhanced security infrastructure. Security remains a core foundation of the platform. The UEX model employs hybrid on-chain and off-chain custody, uses intelligent tools to detect early signs of token concentration or rug-pull risks, and maintains a user protection fund to guard against extreme security challenges.
With the upcoming support for all on-chain assets, Bitget positions itself not merely as a centralized exchange but as the world’s first Universal Exchange—UEX.
Many Asian classics employ water as a metaphor, and one line that resonates strongly, echoing the philosophy of the Tao Te Ching, states: “The stream does not rush to lead, but to flow on without end.” Over the past seven years, Bitget has followed a marathon-like path guided by a “user-first” philosophy. Throughout this journey, the focus has never been on short-term gains; rather, the platform has built a solid foundation through careful planning and has navigated both bull and bear markets with perseverance.
As Bitget marks its seventh anniversary, its growth trajectory reflects the natural cycles of the broader industry. Looking ahead, the future is not a zero-sum contest between centralized exchanges, decentralized exchanges, or traditional finance, but a period defined by breaking norms and fostering connections beyond established networks.
The UEX represents Bitget’s vision for an ecosystem in which financial access is a universal right rather than a privilege. By dismantling traditional barriers that have historically excluded billions from global financial participation, Bitget as a UEX empowers individuals worldwide, providing the tools and access necessary to engage in the financial revolution and making finance truly inclusive.
Gratitude is extended to Bitget’s 120 million users and 2,181 global team members for their contributions and commitment. Celebrating this milestone is a moment to reflect on the journey and to continue working toward delivering the future of financial access to people across the globe.
The number seven holds symbolic significance as the rhythm of a cycle: seven days to create the world, seven steps toward enlightenment. Bitget’s first seven years have constituted an extraordinary cycle, and the platform now embarks on a new phase—not to repeat the past, but to ascend. The possibilities ahead are immense, and the commitment to progress continues under the banner #GearUpTo7.
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