Cryptocurrency exchange KuCoin announced that its payment division, KuCoin Pay, has launched an On-Chain Payment Solution designed to facilitate direct cryptocurrency transactions on the blockchain.
The framework allows merchants and consumers to complete wallet-to-wallet transfers without intermediaries, incorporating Anti-Money Laundering (AML) compliance mechanisms while maintaining the efficiency, security, and transparency of decentralized systems.
Supported by KuCoin’s regulated ecosystem, the solution provides multi-chain compatibility and accepts assets such as BTC, ETH, USDT, and USDC. Transactions settle instantly, with users paying only gas fees, while merchants gain access to a global customer base, along with integration tools such as application programming interfaces (APIs) and payout functions.
The product is tailored for adoption by small and medium-sized businesses across both e-commerce and retail sectors. Its turnkey white-label model enables companies to deploy customized cryptocurrency payment solutions without building infrastructure from the ground up, preserving brand identity and reducing technical barriers.
Merchants benefit from protection against chargebacks and fraud through irreversible transactions, while users enjoy streamlined checkout experiences and greater control over their assets. By expanding payment options and improving accessibility, the solution creates opportunities for innovative business models and positions merchants to engage with the growing Web3 and decentralized finance (DeFi) ecosystem.
“The On-Chain Payment Solution marks a pivotal step in bridging cryptocurrency with everyday commerce. With its turnkey white-label capabilities, it enables merchants to integrate crypto payments seamlessly while preserving brand integrity,” said Kumiko Ho, Head of Payment Business at KuCoin, in a written statement. “By prioritizing direct, secure, and cost-effective transactions, we are not only strengthening trust and efficiency but also fostering responsible innovation to make crypto accessible to everyone,” she added.
KuCoin Pay introduces a merchant-focused payment framework that allows businesses to accept cryptocurrency for both digital and physical sales, supporting more than 50 assets such as KCS, USDT, USDC, and BTC while providing fast, secure, and globally accessible transactions.
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