Presales are high‑variance. One winner can pay for 10 near‑misses—but you only survive variance with breadth and position caps. Diversify across:
1) Narratives. Split exposure between infrastructure/L2s, DeFi primitives (DEX, lending, restaking), consumer/gaming, AI/agents, and RWAs (tokenized T‑bills/credit). Avoid over‑loading a single hype cycle.
2) Chain ecosystems. Allocate across Ethereum/L2s, Solana, modular stacks (Celestia/DA layers), and Cosmos‑style appchains. Chain risk is real: fees, outages, and tooling affect launch quality.
3) Stages. Mix whitelist/launchpad rounds, TGE/DEX entries, and early CEX listings. Staggering entries smooths slippage and unlock risk.
4) FDV buckets. Micro (≤$25M), Small ($25–150M), Mid ($150–500M), Large ($500M+). Your upside/downsides vary by bucket—size accordingly.
5) Mechanisms. Utility vs. governance vs. service tokens; emissions vs. fee‑share vs. buyback models. Don’t bet every chip on emissions‑only designs.
Bucket | Target Weight | # Positions | Per‑Deal Cap (of portfolio) | Goal |
---|---|---|---|---|
Micro‑cap presales | 25% | 8–12 | 0.5–0.8% | Home‑run option value |
Small‑cap presales | 30% | 6–10 | 0.7–1.0% | Balanced asymmetry |
Mid‑cap early listings | 25% | 4–6 | 1.0–1.5% | Execution + liquidity |
Large‑cap strategic | 10% | 2–3 | 1.0–2.0% | Defensive ballast |
Cash/stables | 10% | — | — | Dry powder for dislocations |
Bookmark our Discover hub to track narratives and upcoming launches, and skim practical execution playbooks in our trading guides.
Pre‑trade scorecard (0–5 each): Team & shipping cadence, token utility, FDV sanity vs peers, liquidity plan (LP locks + market‑maker commitments), audits/bug bounty, governance safety (multisig + timelocks), regulatory clarity.
Sizing by score (Kelly‑lite).
Runway & unlock math. Compute daily unlock value / 30‑day DEX+CEX volume. If >0.5, expect sustained pressure; size smaller and plan sales before cliffs.
Correlation control. Max 30–40% in any single narrative or chain. Presales in the same hype bucket often dump together on risk‑off days.
Rebalancing cadence. Monthly: trim positions >2× original weight; recycle into new shots or cash. Quarterly: kill laggards with broken theses.
Risk rails (hard limits). Max single‑position loss 0.75–1.5% of equity; max presale bucket 5–10% of portfolio (beginners: 3–5%).
Cash management. Keep 10% in stables for dips, gas, and fees; never be forced to sell winners to fund new entries.
You can’t control tops—but you can control process.
Tranche plan (example):
Bracket & TP orders. When available on CEX/Pro interfaces, use take‑profit and stop‑loss brackets to automate exits (see What are take‑profit orders?). On DEXs, pre‑place laddered limit orders where supported; otherwise, slice manual exits to reduce slippage.
Slippage discipline. If slippage >1–2% on your size, split orders or wait for deeper books. Protect fills > price opinion.
Tax & records (jurisdiction‑dependent). Log disposals, unlock dates, and fees monthly; export exchange/wallet CSVs to avoid April chaos.
Trigger | % to Sell | Notes |
---|---|---|
+200–300% from basis | 25–35% | De‑risk; recover cost basis |
1 week before unlock cliff | 15–25% | Liquidity likely tighter post‑cliff |
First CEX listing day | 10–20% | Books volatile; slice with limits |
Governance/policy downgrade | 10–50% | Cut immediately; revisit later |
Trailing stop hit (‑20–25%) | Remainder | Respect process, avoid regret |
DeFi: Intent‑based trading, isolated‑risk lending, and restaking infra drive presales with fee‑first designs over pure emissions. Expect stricter audits, timelocks, and standardized LP locks.
AI/Agents: Presales funding agent frameworks, data oracles, and inference markets. Tokens that meter scarce compute/bandwidth—with real buyers—beat “AI‑themed” shells.
RWAs: Whitelisted presales for tokenized T‑bills, credit, real estate with qualified custody. Expect KYC, transfer restrictions, and NAV attestations; upside tied to distribution and secondary liquidity.
Cross‑chain UX: Safer bridges and L2 settlement reduce launch friction; more teams ship to multiple chains at TGE—diversify your exposure accordingly.
Operations: Better tools (unlock calendars, approval dashboards, intent routers) shrink retail disadvantages. The edge shifts to process and discipline.
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This guide is educational, not financial advice. Check eligibility/KYC rules for presales in your jurisdiction. For strategy refreshers, browse our trading guides and keep market context via the Discover hub.
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