GAMEE, a leading mobile gaming platform on Telegram and subsidiary of AlphaTON Capital and Animoca Brands, has launched Gold Fest Season 2, setting a new benchmark for rewards on the messaging platform. Titled “Gold Fest: The Game,” the second season introduces a $1 million gold-backed token pool—the largest ever offered in Telegram gaming—building on the momentum of its predecessor, which attracted more than 500,000 participants and distributed $500,000 in prizes before concluding on May 17th, 2026.
The new season is already underway through a standalone Telegram app, where players can begin collecting XP daily. Season 2 expands the core experience with fresh mechanics: players can dig deep, play mini-games, collect Gems, and enter Gold Point giveaways to earn their share of the record-breaking pool. By opening the event early and allowing players to start progressing before the full launch, GAMEE is scaling the accessible, participation-driven model that made Season 1 a success.
At its core, Gold Fest moves away from winner-takes-all structures toward a system where activity determines rewards. Players collect Energy by playing games, completing quests, and inviting friends, then advance across an in-app “Prize Board.” Landing on reward tiles grants Gold Points, which dictate each participant’s proportional slice of the total pool and are converted to gold-backed tokens in TON wallets at the event’s close.
The initiative is supported by the TON Foundation and sponsored by Flashy Gold and nGRND, which offers tokenized access to in-ground gold reserves alongside ESG-based climate rewards. This architecture brings sustainable, asset-backed value on-chain without traditional extraction.
Leveraging over a decade of Telegram gaming expertise, GAMEE requires no downloads or complex onboarding, making digital ownership accessible to a mainstream audience. As CEO Martin Zakovec explained, the platform takes “something whose value everyone already understands—namely gold—and makes it accessible in a completely new way,” ensuring that broad participation, rather than a handful of winners, drives the reward economy.
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