Hashgraph has unveiled a new initiative called the Hedera Enterprise Adoption Team (HEAT). This professional services unit is designed to accelerate the adoption of the network by helping Council Members scale their projects from proof of concept to full enterprise solutions.
The move marks a step forward in the network’s strategy to strengthen its position as the go-to distributed ledger for large-scale use cases.
Hashgraph is turning up the HEAT!
— Hashgraph (@hashgraph) September 18, 2025
Introducing Hedera Enterprise Adoption Team (HEAT), led by @rob_nodl longtime @Hedera champion, Council member, and payments innovator. HEAT will help Hedera Council members scale from POCs to enterprise solutions.
More here… pic.twitter.com/aWhfMnBaR6
The announcement highlights how enterprise demand for blockchain and digital ledger technology is evolving. HEAT will provide Council Members with the support, structure, and expertise required to identify high-value use cases. The team’s focus will be on executive engagement, on-site workshops, AI-driven prototyping, and structured project delivery.
At the helm of HEAT is Rob Allen, a familiar figure within Hedera. He has represented Australian Payments Plus (AP+) as a Council representative and has led the Utilization Committee. His experience has embraced consulting, financial services, and payments innovation and has included senior roles at Barclays, Lloyds, and Nationwide.
Allen also led future payments initiatives at AP+, and there he worked with the Reserve Bank of Australia and Digital Finance CRC on Project Acacia.
The project explored stablecoins, tokenized financial instruments, and central bank digital currency deployment. Allen has furthered the network’s technology beyond payments to sustainability and farm-to-table supply chain efforts through nodl.io and Datahash ventures.
Hedera’s leadership believes Allen’s experience with consulting, Web3, and industry expertise puts him in the best position to helm HEAT. His responsibility will be to counsel members of the council to develop scalable, compliant, and effective enterprise solutions.
The timing is consistent with fluctuating marketplace conditions. Digital asset regulations are advancing worldwide while companies are growing to incorporate blockchain technology. Hedera, with its institutional governance system and Council comprised of premier global entities, is positioned to take advantage of this momentum.
As Hashgraph officials describe it, HEAT will help transform Council Members’ visions into operational solutions, creating quantifiable value. By aligning delivery partners and harmonizing ecosystem resources, the initiative has aggressive plans for distributed ledger technology to transition out of pilots and towards production.
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