Apple shares registered a 1.73% increase on Thursday following a Nikkei Asia report indicating the tech behemoth intends to introduce no fewer than five iPhone models spanning late 2025 through early 2027.
The anticipated device range will encompass a conventional iPhone 18 along with a fresh iPhone Air edition. This development surfaces mere days following reports that confidential documentation related to the iPhone 18 Pro allegedly surfaced on dark web platforms.
The disclosure also emerges one week subsequent to Apple implementing price adjustments across multiple products, attributed to constraints in memory chip availability. The corporation is now reportedly considering partnerships with blacklisted Chinese semiconductor manufacturers to alleviate supply constraints.
Apple’s most recent significant product introduction, the iPhone 17 series launched in September 2025, generated substantial consumer interest. This positive reception contributed to Apple recording $111.2 billion in quarterly revenue for Q2 2026, which concluded March 28 — representing approximately 17% growth compared to the previous year.
Apple is intensifying its commitment to foldable iPhone development. The company has instructed component suppliers to ready themselves for approximately 10 million units throughout this year, an increase from previous projections of 7 to 8 million. The foldable device remains on schedule for a September 2026 market debut.
Collectively, Apple aims to manufacture over 200 million smartphones during 2026, as detailed in the Nikkei report.
Expanding beyond smartphones, Bloomberg sources indicate Apple is developing an entry-tier MacBook Pro alongside refreshed iPad Pro models, with both products anticipated for 2027 availability.
UBS analyst David Vogt maintained a Hold recommendation on AAPL as of July 1, establishing a 12-month valuation target of $296. Survey data from his firm covering more than 7,500 smartphone consumers revealed contrasting trends — iPhone purchasing intent within the United States increased approximately 300 basis points year-over-year to roughly 20%, whereas Chinese market demand decreased 100 basis points to about 15%.
More substantial improvements emerged in the UK (rising 600 bps) and Germany (climbing 400 bps). Regarding software features, interest in Apple Intelligence capabilities declined, with upgrade intentions connected to these functions dropping 500 basis points to approximately 24%.
AAPL shares traded near $295.29 during Thursday’s premarket session, with RSI and MACD technical indicators suggesting a possible short-term bullish trend reversal.
Among Wall Street analysts, AAPL holds a Moderate Buy consensus derived from 30 analysts — comprising 18 Buy ratings, 11 Hold ratings, and one Sell rating. The mean 12-month price objective stands at $324.40, suggesting roughly 10% appreciation potential from present trading levels.
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