Amazon (AMZN) Stock: Why Analysts Maintain Bullish Stance With $320+ Price Targets

03-Jun-2026 Blockonomi

Key Takeaways

  • On May 29, Wolfe Research maintained its Outperform stance on AMZN with a $320 price objective
  • The company’s May 4 debut of Supply Chain Services opens access to a market Wolfe estimates at $1.2 trillion+
  • UBS maintained its Buy recommendation with a $333 target, forecasting AWS will generate $175.9 billion in revenue with 36% annual growth
  • First quarter fiscal 2026 earnings reached $2.78 per share versus $1.63 expected; total revenue reached $181.52 billion
  • Current analyst consensus shows 57 Buy recommendations with an average target of $312.52

Shares of Amazon (AMZN) stock began Wednesday’s session at $256.52, trading significantly beneath the Street’s consensus forecast of $312.52, while investment firms continue issuing optimistic assessments.


AMZN Stock Card
Amazon.com, Inc., AMZN

On May 29, Wolfe Research confirmed its Outperform designation alongside a $320 valuation, highlighting the corporation’s recently introduced logistics operation as a substantial catalyst for expansion.

On May 4, Amazon unveiled Amazon Supply Chain Services. This initiative caters to merchants operating outside Amazon’s marketplace and encompasses Amazon Freight for partial-truckload transportation plus Global Logistics covering ocean and air freight.

Wolfe Research calculates the available market opportunity for this segment exceeds $1.2 trillion. This figure encompasses $750 billion in freight operations, $200 billion in domestic shipping, $120 billion in warehousing and order fulfillment, plus $100 billion in cross-border parcel services.

That represents a substantial revenue opportunity.

Cloud Computing Revenue Expansion

UBS similarly confirmed its Buy recommendation on May 27, establishing a $333 valuation — positioning among the Street’s most optimistic projections currently.

Following Amazon’s first-quarter performance that exceeded expectations, the investment bank revised its AWS revenue model. UBS currently anticipates AWS will generate $175.9 billion, representing 36% annual expansion — surpassing the consensus forecast of $166.6 billion.

UBS further anticipates AWS will accumulate $350 billion in committed contracts through 2026 and subsequent years, emphasizing sustained appetite for cloud computing infrastructure.

Amazon’s first-quarter fiscal 2026 performance provided substantial validation for analysts. Earnings per share reached $2.78, substantially exceeding the $1.63 Street estimate. Total revenue hit $181.52 billion, surpassing projections of $177.28 billion and marking 16.6% annual growth.

Investment Firms Accumulate Shares

Regarding institutional activity, several investment entities expanded their AMZN holdings during the fourth quarter. Brighton Jones LLC boosted its allocation by 10.9%, elevating its position beyond 4 million shares valued at $885 million. Bank Pictet & Cie Europe AG expanded its stake by 2.8%, now valued at $442 million.

Greenwood Gearhart Inc. increased its position by 3.4%, purchasing an additional 4,033 shares and raising its complete AMZN investment to $28.3 million. Institutional stakeholders currently control 72.2% of outstanding shares.

Analyst sentiment remains decidedly optimistic. Among 60 tracked analysts, 57 maintain Buy recommendations and three assign Hold ratings. Zero sell ratings exist.

Benchmark elevated its price objective from $275 to $370 on April 30 — representing the most aggressive target noted in recent analyst commentary.

Potential Challenges on the Horizon

Not every indicator points upward. Reports suggest Stanley Druckenmiller reduced his Amazon holdings, a transaction that garnered notice considering his investment reputation. The organization additionally confronts an EU cloud services procurement investigation that might impact AWS contracts with government entities, while Ring navigates a collective action privacy case concerning facial recognition technology.

Two Amazon executives recently divested shares through established 10b5-1 trading arrangements. Matthew Garman liquidated 15,467 shares at $263.40 on May 21. Douglas Herrington sold 27,500 shares at $275.00 on May 4.

AMZN’s annual trading range spans $196.00 to $278.56, with the company commanding a $2.76 trillion market capitalization.

The post Amazon (AMZN) Stock: Why Analysts Maintain Bullish Stance With $320+ Price Targets appeared first on Blockonomi.

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