The agreement embeds the Sui Token Standard directly into Coinbase’s global infrastructure, effectively positioning Sui alongside core networks such as Ethereum and Solana within the exchange’s internal systems.
This type of integration is rare and signals that Coinbase views Sui as foundational infrastructure rather than just another supported asset.
Unlike typical listings, Coinbase is adopting the Sui Token Standard across its wallets, custody solutions, and backend services. This allows SUI-based tokens to move seamlessly through the Coinbase ecosystem, reducing friction for developers launching new tokens and simplifying onboarding for users interacting with Sui applications.
Excited to announce we’re partnering with @Coinbase as they adopt the Sui token standard, making it easier than ever for institutions, builders, and everyday users to participate in the Sui ecosystem. pic.twitter.com/nzPW2Pu1V1
— Sui (@SuiNetwork) February 6, 2026
For builders, this lowers technical barriers. For users, it means smoother transfers, storage, and interaction with Sui-native assets across Coinbase products.
The partnership also deepens ties between Coinbase Institutional and the Sui Foundation. The two are expanding custody and treasury management services aimed at institutional investors, reinforcing Sui’s positioning as an institution-ready blockchain.
Regulatory access plays a key role as well. The move builds on Coinbase’s decision in December 2025 to enable SUI trading for New York residents under the state’s strict BitLicense framework, a regulatory milestone that few digital assets achieve.
The collaboration aligns closely with Bitwise’s recent filing for a proposed SUI exchange-traded fund. Coinbase Custody was named as the ETF’s asset custodian, tying the exchange directly into Sui’s potential expansion into traditional financial markets.
This overlap between infrastructure integration and ETF custody adds another layer of institutional credibility to the network.
Coinbase cited strong developer activity and Sui’s Move-based programming model as key reasons for the deep integration. The timing also coincides with Sui’s broader 2026 roadmap, which includes protocol-level private transactions with no user opt-in, the launch of a native USDsui stablecoin offering gas-free transfers, and the rollout of Sui Stack (S2), an initiative designed to evolve Sui into a full-stack development platform.
Following the announcement, SUI posted daily gains in the range of roughly 3% to 14%, trading near the $1.00 level as it recovered from broader market lows. The rebound came after short-term selling pressure earlier in the month, triggered by a $65 million token unlock on February 1, 2026.
While volatility remains, the Coinbase partnership appears to have shifted attention back toward Sui’s longer-term growth and institutional trajectory.
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