Digital asset security company Ledger is beefing up its Australian promotional efforts by partnering with a slew of rugby stars to help raise awareness around how Aussies can tackle their crypto security challenges.
Past rugby union greats and Wallabies legends Drew Mitchell and Matt Giteau, and current NRL player and New South Wales Blues barnstorming back rower, Angus Crichton, will promote Ledger over the next 12 months under the partnership announced September 22. It marks Ledger’s first brand collaboration in the Australian market.
Ledger said the union and league stars will participate in a broad range of Ledger-run activities, including “video and podcast appearances, social media content, and events” intended to educate Aussie crypto investors about how to keep their digital assets safe.
“We’re excited to have Angus, Drew, and Matt join the Ledger family,” Ledger’s EVP of Communications and Marketing, Ariel Wengroff, said.
Australia is one of the most dynamic markets for digital assets, and with these rugby legends we want to make self-custody simple and clear — because it’s the only way to truly protect what you own.
Globally, Ledger has partnered with the San Antonio Spurs NBA team, rapper Snoop Dogg and luxury brand Balenciaga.
Related: Ledger Warns of New Scam Involving Fake Letters Asking for Recovery Phrases
There’s no lack of crypto security threats and scams to be wary of. Earlier this month, Ledger Chief Technical Officer Charles Guillemet posted on X, alerting the crypto world of a potentially catastrophic vulnerability impacting code used in a very large percentage of crypto dApps.
The issue arose after the Node Package Manager (NPM) account of a legitimate developer was hacked and his code was altered by nefarious actors. The code in question is used by a large majority of crypto dApps (it’s also used by a lot of regular Web 2 apps), and by the time the vulnerability had been identified, the code had already been downloaded over a billion times, according to Guillemet.
The exploit allowed the hacker to silently alter destination wallet addresses during transactions, meaning assets could actually be sent to the hacker’s account, while the UI showed they’re being sent to the user’s account.
According to Guillemet, users signing their transactions with cold wallets, such as Ledger devices, were essentially immune to the hack since the wallet addresses appearing on the Ledger device would be the actual address the assets are being sent to, not the fake address displayed in a dApp’s user interface.
Related: SharpLink Exec Floats Theory Satoshi Will Reappear if Bitcoin Faces Quantum Threat
In the end though, this hack – while potentially catastrophic – actually resulted in almost no losses, with total assets stolen estimated to be between US$50 and US$500.
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