Pump.fun’s new revenue plan, known as Project Ascend, just dropped and it’s already making waves across the Solana ecosystem. This isn’t some minor tweak — it’s a full overhaul aimed at handing more control and cash back to the folks actually building these wild memecoins. If you’ve been launching tokens or trading on the platform, you know how cutthroat the space can get, but this update feels like a breath of fresh air for creators tired of watching platforms rake in all the fees.
I’ve been following Pump.fun since its early days, back when it was just a quirky tool for spinning up joke tokens without the usual presale headaches. Fast forward to September 2025, and the platform’s hit over $800 million in lifetime revenue, mostly from that straightforward 1% transaction fee on swaps. But with memecoin hype cooling off earlier this year — revenues dipped as low as 80% from peaks — Pump.fun needed to evolve. Enter Project Ascend, launched just a few days ago, which introduces dynamic fees tied directly to a token’s market cap. It’s smart, it’s creator-focused, and yeah, it’s got people buzzing about long-term sustainability.
At its core, Pump.fun new revenue plan shifts from a one-size-fits-all fee structure to something more fluid. Under Project Ascend, fees start at 0.95% for tokens sitting below $300,000 in market cap and gradually drop to as low as 0.05% once they hit bigger milestones. This isn’t just about lowering costs — it’s designed to reward growth and keep creators in the loop.
Think about it: Previously, the platform pocketed most of the 1% swap fees, with some basic sharing kicking in back in May when they rolled out a 50% split on PumpSwap trades for creators. That meant token makers could snag 0.05% in SOL for every trade on their coin. Solid, but limited. Now, with this upgrade, creators are seeing earnings explode. In the first week alone, payouts hit a record $15.5 million — more than the platform’s own take during that stretch. That’s a 183% surge, folks. Daily platform revenue? Clocking in at $2.55 million, even edging out heavyweights like Hyperliquid.
This dynamic model encourages launches that stick around. Small caps pay a bit more to fund the ecosystem, but as tokens pump (pun intended), fees ease up, making trading cheaper and more attractive. It’s like a built-in incentive: Build something that lasts, and everyone wins.
To really grasp pump fun revenue model update, let’s look at how these tiers work in practice:
These aren’t arbitrary numbers — they’re calibrated to mirror the bonding curve mechanics Pump.fun’s always used for fair launches. No presales, no team allocations, just pure community-driven growth. And with the recent $70 million milestone in $PUMP token buybacks, the platform’s signaling they’re committed to stabilizing value for holders too.
If you’re a creator dipping your toes into Solana memecoin platform revenue sharing, this plan is a game-changer. Back in the spring, when revenues were tanking — July saw a drop to $25 million monthly from January’s $130 million high — many wondered if Pump.fun could hold its throne. Competitors like Bonk.fun chipped away at market share, dipping Pump’s dominance to 21% at one point. But Project Ascend flips the script.
Creators aren’t just getting scraps anymore. That $15.5 million weekly haul? It’s proof the model works. One dev I chatted with mentioned launching a token that hit $500k cap within days, and suddenly they were pulling in fees that covered months of marketing costs. It’s fostering better quality launches too — less rug-pull vibes, more community-backed projects that evolve into real utilities or just enduring memes.
Plus, with Pump.fun reclaiming 62% of Solana’s memecoin launches in August, the timing couldn’t be better. The platform’s no-code setup — launch a coin in one click, trade instantly — combined with these earnings boosts, is drawing in newcomers who might’ve jumped to Raydium forks or other DEXes.
Diving deeper, let’s talk numbers that hit home. Since Project Ascend went live, SPL token creations spiked, with Wednesday’s launches alone pushing records. Creator earnings aren’t just up — they’re outpacing the platform’s cut, which forces Pump.fun to innovate faster. Imagine earning 10x what you did before on a successful token. That’s the target they set, and early data shows they’re nailing it.
From what I’ve seen in the trenches, smaller creators are thriving most. A token starting at low fees but scaling rewards means even viral jokes can turn profitable without needing VC backing. And for bigger plays? The low-end fees at high caps mean sustained trading volume, which feeds back into more launches. It’s a virtuous cycle that’s got the Solana memecoin scene firing on all cylinders again.
Pump.fun didn’t get to $800 million in revenue by accident. Since debuting in early 2024, it’s been the go-to for fair, fun token drops. But evolution’s key in crypto, especially with $PUMP’s ICO back in July raising eyebrows at a $4 billion valuation. They planned 25% revenue sharing with token holders, and now this creator-focused pivot builds on that.
Earlier moves, like the May revenue-sharing program, laid the groundwork. Sharing 50% of PumpSwap fees was a start, but it sparked some backlash — folks called it a “hidden tax” because creator payouts sometimes fell short of hype. Project Ascend addresses that head-on with transparency in tiers and direct ties to performance. No more flat rates; it’s all about growth.
Looking at the token side, $PUMP’s up 11% in the last day, trading back near ICO levels. With buybacks hitting $70 million, it’s clear the team’s using platform cash to prop up value. But is it sustainable? Revenues rebounded from that 97% drop earlier this year, thanks to buybacks and ecosystem tweaks. Still, with top wallets holding 75% of supply, distribution’s a watchpoint.
No plan’s perfect, right? Some traders gripe that dynamic fees could fragment liquidity — why trade a small cap if fees bite harder? And while creator earnings are soaring, the platform’s slice might thin out long-term if too many tokens mature. We’ve seen memecoin market caps fall 23% to $65 billion this year, so tying fees to caps risks volatility.
Then there’s the competition angle. Pump.fun’s dominance slipped when rivals offered lower barriers, but this update’s helping claw it back. Critics point to the $1 billion raise ambitions — after pocketing $700 million in fees, why squeeze more? It feels extractive to some, especially with 33% of $PUMP sold in the ICO and VCs like Alliance DAO cashing in big.
That said, the pros outweigh the cons for now. By aligning incentives, Pump.fun’s betting on quality over quantity, which could stabilize the wild west of memecoins.
let’s stack it against others. Raydium, the OG Solana DEX, charges fixed 0.25% fees but lacks the launchpad magic. Pump.fun’s dynamic setup? More flexible, potentially lower for winners.
This table shows why Project Ascend stands out — it’s not just fees; it’s ecosystem alignment.
Peering ahead, I see Project Ascend as a cornerstone for Pump.fun’s next phase. With $PUMP’s tokenomics — 1 trillion max supply, 24% for community, 20% team — revenue sharing could fuel airdrops or more buybacks. If daily revenues hold at $2.5 million, annuals could top $900 million, making that 25% holder share juicy.
But crypto’s fickle. Regulatory eyes on memecoins? Pump’s spent $62 million on buybacks amid legal noise, showing resilience. For creators, this means more tools like livestream integrations (3% allocation) to hype launches.
In the end, memecoin creator revenue sharing on pump fun isn’t just about money — it’s about building a space where ideas thrive without the old gatekeepers. If you’re eyeing a launch, now’s the time to jump in and test these waters.
Pump.fun’s new revenue plan through Project Ascend isn’t flashy hype — it’s a calculated push to empower creators and steady the ship. From record earnings to surging token value, the early signs are promising. Whether you’re a dev crafting the next big meme or a trader chasing pumps, this evolution makes the platform more inviting than ever.
Got thoughts on how this changes your strategy? Drop a comment below — I’d love to hear how you’re navigating the Solana scene. And if you’re new to Pump.fun, head over and launch something wild; with these updates, your coin might just earn its keep.
Pump.fun New Revenue Plan: How Project Ascend Is Boosting Creator Earnings in the Memecoin World was originally published in Coinmonks on Medium, where people are continuing the conversation by highlighting and responding to this story.
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