Ripple signed a multi-year partnership with Kansas Athletics that will put XRP jersey patches on Jayhawks uniforms, making the cryptocurrency part of one of the first major college sports sponsorship deals under the NCAA’s new patch rule.
The deal covers all Kansas Athletics team uniforms and was created with Learfield through Jayhawk Sports Properties, the multimedia rights holder that manages Kansas sponsorships, signage, advertising rights and jersey-patch inventory.
Kansas framed the arrangement around XRP branding, financial education and technology access. Ripple will fund finance and technology education programs for student-athletes and the broader campus community, covering traditional finance and digital assets, while expanding a talent pipeline tied to Kansas graduates.
The partnership arrives as Division I programs prepare to use a new commercial patch rule that takes effect on Aug. 1. NCAA teams will be allowed to place up to two additional commercial logos on uniforms and apparel during preseason and regular-season competition, with each patch capped at four square inches.
The rule gives athletic departments another revenue source after the House settlement shifted college sports into direct athlete-revenue sharing. Schools can now sell uniform inventory that had previously been restricted, creating a new sponsorship market across football, basketball and Olympic sports.
Kansas is using the opening to bring crypto branding into mainstream college athletics rather than only arena signage, digital ads or NIL campaigns. The patch structure also gives Ripple repeated visibility across televised games, highlights, social content and merchandise-adjacent team imagery.
XRP traded with a market value near $67.5 billion, keeping it among the largest crypto assets by capitalization as Ripple expands the token’s visibility outside exchanges and blockchain-native channels.
Ripple has also been pushing regulated payments, stablecoins and institutional infrastructure. The XRP Ledger briefly became the largest host of Ripple USD supply, while Ripple secured preliminary MiCA CASP approval in Luxembourg as it prepared for broader European crypto-asset services.
The Kansas deal gives Ripple a sports-marketing channel at the same time that college athletic departments are turning uniform inventory into a new commercial asset. Ripple CEO Brad Garlinghouse is a Kansas alumnus, and Kansas football, men’s basketball and women’s basketball coaches were included in the university’s partnership announcement.
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