Ripple XRP has taken a big leap and step in strengthening its foothold in Europe through a partnership with BBVA, one of Spain’s largest banks and a recognized leader in digital adoption.
The collaboration represents more than an upgrade in crypto custody infrastructure but highlights Ripple’s broader ambitions to become a critical player in Europe’s financial and digital asset market after breaking free of SEC criticism.
The BBVA partnerships come after Ripple’s comments on how the UK can better accommodate and take advantage of crypto assets for the ecconomy.
BBVA Switzerland has been offering Bitcoin and Ethereum custody services since 2021, recently migrated its digital asset services to Metaco’s Harmonize platform. Harmonize is a custody solution that Ripple acquired in 2023 to strengthen its enterprise offerings.
In 2025, BBVA in Spain adopted Ripple’s digital asset custody technology, handing it over to the Spanish bank in support of their new crypto asset custody services.
The bank will fully utilize Ripple Custody, Ripple’s institutional-grade self-custody technology, to support scalable custody services for bank clients in the realm of crypto and digital assets.
Francisco Maroto, Head of Digital Assets at BBVA:
“BBVA has long demonstrated strong leadership in digitization and innovation and the launch of our digital assets offering in Spain follows earlier offerings in Switzerland and Turkey.
Ripple’s custody solution allows us to leverage proven and trusted technology that meets the highest security and operational standards, allowing BBVA to directly provide an end-to-end custody service to its customers. “
For Ripple, its BBVA partnership is a major win for expansion. Europe has become one of the most attractive regions for blockchain adoption thanks to their existing clear regulatory frameworks and a similar finanical market to the US.
With the implementation of the EU’s Markets in Crypto-Assets (MiCA) regulation, Ripple is positioning its technology at the core of a leading European bank.
Switzerland, where BBVA runs its main crypto division, is an existing global hub for blockchain innovation. With this new partnership, Ripple is able to gain a highly visible role in the European banking ecosystem as crypto assets slowly become more mainstream in the region.
BBVA’s adoption of Ripple technology comes after its Spain operations launched Bitcoin and Etheruem trading services for all retail customers as of July 2025. Altcoin trading, especially for XRP, could be next.
Ripple’s BBVA deal isn’t an isolated case in the EU. Ripple has been expanding across Europe, and in early 2025, partnered with Unicâmbio in Portugal to enhance cross-border payments between Brazil, providing cheaper and faster transactions.
Ripple has also established a presence in Geneva, working with other European financial institutions, to explore cryptocurrency custody and tokenization solutions.
These developments highlight Ripple’s strategy of embedding itself into the infrastructure of major banks and payment providers, not only for cross-border payments but also for custody and asset tokenization.
From Cassie Craddock, Managing Director, Europe, at Ripple:
“Now that the EU’s Market’s in Crypto-Assets regulation (MiCA) is established across Europe, the region’s banks are emboldened to launch the digital asset offerings that their customers are asking for.
BBVA has long been one of the region’s most innovative banks, and we’re proud to support its ambitions with the most secure and compliant digital asset technology on the market.”
Ripple’s partnership with BBVA is just another pit stop on Ripple’s journey through Europe. Implementations of Ripple Custody could increase inside the EU and outside, as firms are now able to see live results of Ripple’s tech in action.
As tokenization and regulated stablecoins take center stage in Europe’s financial industry, Ripple’s technology and cross-border offerings may soon be commonplace in certain regions, with Spain and Portugal now making up for lost time during Ripple’s SEC investigation.
For Ripple, the BBVA partnership is not just a win in Spain but also acts as a gateway to deeper adoption across the entire European market.
The post Ripple (XRP) European Journey Arrives at BBVA: What’s Next? first appeared on AllinCrypto.
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