Speaking on the Coin Stories podcast, Strategy’s treasurer and head of investor relations, Shirish Jajodia, said the firm carefully manages its buys to avoid distorting markets.
“We’re some proportion of market liquidity. We do not eat into the price of Bitcoin,” he explained, adding that trades are structured to minimize impact, often through over-the-counter (OTC) desks.
Strategy began building its Bitcoin position in 2020 and now holds 629,376 BTC — worth more than $70 billion, according to SaylorTracker.
The firm has made several high-profile purchases, including 55,000 BTC for $5.4 billion in November 2024, followed by another 21,021 BTC for $2.46 billion in July 2025. Market reactions to these buys have been mixed, with Bitcoin rising in some cases and dropping in others.
Jajodia revealed that the firm is almost constantly in the market. “We’re actually buying Bitcoin around the clock. Almost every day, every hour, every second,” he said. Strategy speeds up purchases when prices dip, viewing corrections as opportunities to accumulate.
Saylor himself has made it clear he’s committed to buying regardless of price. In late 2024, he pledged to keep stacking Bitcoin at any level, even at record highs, positioning the company as Bitcoin’s most relentless corporate buyer.
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