Strategy executive chairman Michael Saylor suggested a new expansion of the company’s Bitcoin reserve on Thursday. He posted on X that he was “thinking about buying more Bitcoin.”
The remark came after the company announced another massive acquisition. The post revived the focus on the aggressive accumulation strategy of the company.
Strategy recently announced that it had purchased 22,305 Bitcoin. The acquisition cost the company approximately $2.13 billion. The mean cost of purchase was 95,284 per BTC, which included all the fees.
This addition augmented the total holdings of Strategy. The company is currently in possession of 709,715 Bitcoin. These assets cost the company about $53.92 billion at an average of $75,979 per BTC.
Strategy has the largest size of the reserve in the public market. The second-largest corporate owner is MARA Holdings, which has 53,250 BTC. None of the other publicly traded companies has accumulated such a long-term position in Bitcoin.
Such an approach has not changed across multiple accumulation cycles. The company often converts the capital from stock sales into exposure to Bitcoin. The strategy reduces reliance on operating income for growth.
On Thursday, Bitcoin was trading close to $89,271. The price increased by 0.99% over the last 24 hours. The asset is still below recent highs of over $95,000 and way below its October 2025 high of about $126,000.
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There is wide consolidation in the current chart. There is still active buying interest in the $85,000-90,000 range. The sellers are continuing to block transactions around the $100,000 mark.
On January 20, global market volatility increased. President Donald Trump had threatened to issue a tariff on 8 European nations. His comments put pressure on Denmark and Greenland, provoking concerns in the market.
This announcement led to an immediate risk-off. Investors started investing in the defensive assets. Bitcoin reversed and then recovered gradually.
The company continues to lead the corporate Bitcoin treasury trend. The company started this approach in 2020 using equity, debt, and operating funds. It has expanded reserves through multiple price environments.
Other companies have adopted similar models. Some also experimented with applying the strategy to Ethereum. Digital asset treasury enthusiasm has decreased recently.
Shares of many DAT firms have fallen during the broader pullback. Most slowed their accumulation pace. The company remains one of the few firms that continue to increase their reserves on a large scale.
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