The cryptocurrency market has captured the attention of numerous companies worldwide. Still, those running a small or medium-sized enterprise may struggle to incorporate crypto into their services. This is often due to the technical complexities of managing cryptocurrencies. ChangeNOW, a centralized crypto exchange, addresses this drawback.
Launched in 2017, the crypto exchange features a sophisticated interface that enables small and medium-sized enterprises (SMEs) to access the crypto market. Through ChangeNOW For Business, these business owners can access services such as a crypto exchange API, white-label solutions, and more. This article provides an in-depth examination of these services and their operational principles. But first, what is ChangeNOW known for?
ChangeNOW is a non-custodial crypto exchange that brings decentralization to its customers. Imagine being able to enjoy crypto services while retaining your privacy. That is precisely what ChangeNOW offers. The platform allows users to swap nearly 1,500 cryptocurrencies. It currently serves over 5 million clients globally. Now, let’s take a deep dive into ChangeNOW For Business.
ChangeNOW for Business is a section of the non-custodial crypto exchange provider that bridges enterprises with crypto services.
Through two sections, dubbed the NOW Ecosystem and the NOW Solutions, the platform provides businesses with stable and secure cryptocurrency payments, exchanges, and asset custody. Within the NOW Ecosystem are NOW Custody, NOWPayments, and NOWNodes, each making crypto access more seamless. NOW Solutions features include a Crypto Exchange (API, white label, widget, Telegram bots, and permanent swap address), Asset Listing, Warm Wallet, Multichain Bridge, Referral Program, and White Label Wallet.
The ChangeNOW team also incorporates new features for businesses as they come out. This way, business owners can enhance their crypto integration and earning potential. The non-custodial crypto exchange also offers a 24/7 customer support crew and personal account managers to ease onboarding and rectify issues.
ChangeNOW has earned the trust of notable partners in the crypto industry, including Edge Wallet, Ballet, and Guarda Wallet.
Having gained an overview of the ChangeNOW Partners’ section, let us examine its most prominent features. They are:
The platform also provides liquidity across centralized exchanges and decentralized exchanges. Enterprise owners can join the bandwagon by joining the platform’s Partners Program. After signing up, the user will receive an API key, which serves as a unique identifier for accessing the API. The interesting part? Setting up and integrating a crypto exchange API is free of charge.
With this feature, those accessing crypto through software managed by enterprise owners can do so directly within the software without going elsewhere. Although ChangeNOW will not request business owners to undergo the Know Your Business (KYB) assessment, the platform’s third-party partners may require users to undergo this process.
ChangeNOW’s experts will assist business owners with tasks such as app upgrades, technical and marketing support, and setting up the exchange or non-custodial wallet on the App Store and Google Play Store.
ChangeNOW For Business also assists enterprises in creating a Telegram bot through its white label solutions. This way, business owners do not need to code their bots and deploy them on the social media platform. All that is required is that they obtain the source code for the bot and create a Telegram bot using the BotFather bot creator, which is available for free. With the Telegram bot, they can easily exchange over 200 crypto tokens with fewer actions and stay up-to-date with push notifications.
ChangeNOW For Business offers its services to a wide range of businesses and individuals. These include small and mid-sized enterprises, startups, and media outlets. It also provides its services to software developers, product managers, business development officers, and C-level executives in a company. Others who can benefit from ChangeNOW’s services include social media influencers and affiliate marketers, who can promote the crypto brand and onboard their audience to the ecosystem.
Like ChangeNOW For Business, other crypto platforms also offer services to help businesses bring crypto to their customers. Let us compare the similarities and differences between ChangeNOW and some of the biggest competitors.
Coinbase Commerce is a service offered by the American crypto exchange Coinbase to merchants seeking to bring crypto payment solutions to their customers.
Similarities: Both platforms offer crypto payment solutions and fiat on- and off-ramp integration for businesses.
Differences: ChangeNOW’s API features over 1,500 crypto assets and 110 blockchain networks. On the other hand, Coinbase Commerce supports fewer cryptocurrency selections across Base, Ethereum, and Polygon. ChangeNOW offers a more flexible commission model and asset customization, unlike Coinbase Commerce.
The Binance API is a service within the crypto exchange Binance that enables developers to create customized trading applications with features common to Binance.
Similarities: Both platforms provide liquidity from CEXs and DEXs. They also offer customizable APIs to users.
Differences: ChangeNOW offers a broader range of crypto assets than Binance. Additionally, ChangeNOW’s API feature was created for businesses with minimal technical expertise. Hence, it offers features such as white-label solutions, a Telegram bot, and a fiat on- and off-ramp. On the other hand, Binance focuses on higher liquidity with more complex integrations. For instance, it features API toolsets for both spot and futures trading. It also requires a level of expertise in the supported programming language(s). Little wonder it is made for developers.
MoonPay is a fintech platform that facilitates the buying, selling, and transferring of crypto assets. The platform is reputable for being a payment solution across the crypto industry.
Similarities: Both platforms offer fiat on- and off-ramp services to users.
Differences: ChangeNOW offers a broader range of services, including non-custodial access to over 1,500 crypto assets and token swaps across various crypto exchanges. It also provides unique solutions for businesses, a Telegram bot, a native NOW token, and crypto loans. On the other hand, MoonPay has more limited integrations.
ChangeNOW is a crypto exchange that offers access to a diverse range of cryptocurrencies and services. Aside from bringing crypto-native users to their favorite assets, the platform also offers easy-to-use tools for enterprises seeking to bring their customers closer to intuitive crypto usage.
This article highlighted the key features that have made ChangeNOW a top choice for businesses seeking to partner with an exchange for crypto access. ChangeNOW’s fiat-to-crypto service and support channels are among the top features that have won the hearts of most partners. We also compared ChangeNOW’s services with those of competitor platforms. The points discussed will help anyone seeking the toolset needed to bring their businesses into crypto.
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