The move-to-earn app market has struggled for years. In 2021, at the peak of the NFT market craze, M2E was touted as one of the most viable use cases of blockchain technology, but the bear market swallowed the hopes of developers in the niche, while many users were left with valueless tokens and NFTs. Even as the crypto bull market has reached new highs in 2025, the M2E niche has remained silent. Is that about to change?
LivLive has taken a new approach to M2E. It goes beyond the limits of traditional Move-to-Earn, weaving movement into a larger protocol powered by augmented reality, AI, and blockchain, building an ecosystem where digital and physical worlds merge to create richer, more valuable experiences.
The LivLive presale is now live, giving early access to $LIVE token allocations and wearable tech that unlocks not just M2E, but the wider AR protocol where movement, engagement, and social value all generate real rewards. This also brings the possibility of winning a $1 million reward, adding a high-stakes thrill to the experience from day one.
In addition, the $LIVE presale has begun with tokens priced at $0.02 and a launch price of $0.25, offering 12x returns.
The M2E market has been fairly stagnant. While the idea of earning rewards for simply wandering around was dismissed by some, several projects came and went trying to tap into the M2E narrative. They generally offered some sort of NFT or token reward for completing basic tasks. These projects rarely provided solid hardware and derived value mostly from pure speculation.
M2E, or Move-to-Earn, originally appealed during the 2021 bull run because it promised users rewards for physical activity. The idea of users being compensated for their actions was already present, but the broader connection to how internet user data is harvested and used by companies wasn’t fully made. M2E hinted at changing this dynamic by giving users control and benefits.
However, the narrative declined due to some projects that struggled to execute their long-term plans. A prime example is the STEPN project, which, despite being an early innovator in M2E, has since struggled to drive much trading volume.
The LivLive project has learned from past mistakes and is building on the ideas of early innovators.
STEPN NFTs have seen very little trading volume in the past six months. Source: OpenSea
The LivLive project is launching an augmented protocol that integrates elements of M2E into a bigger protocol to create an immersive game where players earn rewards for completing quests based on real-world tasks. This isn’t a standard move-to-earn project. Players don’t earn tokens for wandering around aimlessly.
The rewards are unlocked by completing quests issued by the community and private companies. For example, a player might earn XP and an RWA, such as concert tickets, by leaving a review for a new bakery in their neighborhood or attending a community event with a group of friends.
The rewards in LivLive are tangible with real value, not just tokens issued by a small group of developers. This is achieved through the integration of RWAs as rewards. Examples include event tickets, branded merchandise, and travel experiences.
Blockchain technology ensures transparent ownership of these rewards, while AI personalization delivers targeted quests that match individual player preferences.
The LivLive presale is live. The presale bundles are divided into five tiers, with every tier providing access to the AR world through a wearable wristband and a pre-allocation of $LIVE tokens. Every bundle comes with a bonus token allocation, with higher tiers earning larger bonuses. For the M2E market, LivLive could be the beginning of a recovery based on a game that rewards users for actions that generate value and encourages private companies to invest in the space.
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