The Tokyo-listed company’s meteoric rise is tied directly to its aggressive Bitcoin accumulation strategy.
Since shifting focus in late 2024 from hospitality to digital assets, Metaplanet has steadily expanded its BTC treasury through regular purchases, drawing in a flood of new investors. Shareholder numbers have jumped 350% since the pivot, reaching over 180,000 by June 2025.
Metaplanet’s performance has outstripped even the strongest TOPIX Core 30 constituents, including Mitsubishi, Nintendo, and SoftBank, all of which delivered solid double-digit returns this year.
In contrast, other index members like Toyota and Murata Manufacturing have posted losses, underscoring a growing gap in market sentiment.
The company has set its sights on a colossal target — owning 1% of Bitcoin’s total supply by 2027, equivalent to roughly 210,000 BTC. To get there, Metaplanet plans to raise $3.7 billion through a stock offering, with equity financing forming a key part of its long-term playbook.
August alone has seen over $100 million deployed into Bitcoin. On Aug. 4, the firm acquired 463 BTC for $53.7 million, followed by another $61.4 million purchase just days later.
If Metaplanet maintains its current pace, it could reshape corporate Bitcoin holdings in Japan — and set a precedent that rivals might soon follow.
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