ThumzUp Media, a company with ties to Donald Trump Jr., has just made a major move into crypto. The company bought 7.5 million Dogecoin, making it clear that this isn’t just a casual dabble. It’s part of a growing plan to build up a digital asset treasury, and for whatever reason, Dogecoin is now at the center of it.
This is a company that started off in the ad tech space, helping brands get more attention through social media engagement. Now, it’s buying meme coins. That shift alone tells you something about where their focus is headed. Holding millions of DOGE suggests they’re thinking long-term, not just trying to ride a short-term wave. This is a real chunk of their balance sheet being set aside for crypto.
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Thumzup Media Corporation files to raise $500m to buy Bitcoin. pic.twitter.com/GUuFRZoSxt
— Fiat Archive (@fiatarchive) May 20, 2025
Dogecoin has always been hard to explain. It started as a joke, but somehow never went away. It’s cheap, it’s fast, and it has a loyal online army that refuses to let it die. Choosing Dogecoin over something more conventional like Bitcoin or Ethereum might seem strange, but it fits a certain kind of logic. It grabs headlines. It has personality. And it’s the kind of coin that sparks conversation, which might be exactly what ThumzUp is going for.
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Dogecoin is fun, but it’s not stable. Its price can jump or drop based on a single tweet or a random meme. By putting this much into DOGE, ThumzUp is taking on real risk. If the coin tanks, they could lose a big chunk of value fast. But if it takes off again like it has in the past, they stand to make serious gains. Either way, this isn’t a move you make unless you’re willing to deal with the ups and downs.
Right now, it’s not totally clear whether this is the beginning of a bigger strategy or just a single headline-grabbing move. ThumzUp hasn’t said whether more crypto purchases are coming, but this buy is big enough that it doesn’t feel like a stunt. They might go deeper into DOGE, or they could start adding other coins into the mix. Or they might just sit on this and see what happens.
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It might. Most companies are still watching the crypto space from a safe distance. But when a company with public attention suddenly loads up on Dogecoin, people notice. If it pays off, others might start thinking twice about sitting on the sidelines. If it doesn’t, it becomes another cautionary tale. Either way, it adds to the growing trend of businesses experimenting with crypto in public ways.
Now it’s a waiting game. Will ThumzUp start buying more? Will they treat crypto as a core part of their strategy or just a flashy asset on the books? Most of all, how will they react when Dogecoin moves, whether up or down? One thing’s for sure, this decision has put them firmly on the radar.
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The post Trump Jr. Linked ThumzUp Media Adds 7.5 Million DOGE to Treasury appeared first on 99Bitcoins.
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