Thumzup Media Corporation, backed by Donald Trump Jr., is shifting its focus toward cryptocurrency investments and mining operations. The Nasdaq-listed company revealed in a shareholder letter that it had purchased $1 million in Bitcoin and authorized future allocations to Dogecoin, Litecoin, Solana, Ripple’s XRP, Ether, and USD Coin.
It is a major step by the company to diversify beyond the advertising technology sector. The company went public on the stock market in October 2024 when it raised $8.2 million. The company has since attracted strong investor interest.
Thumzup also managed to raise $6.5 million at $6 per share during June 2025, led by Dominari Securities, which has high credentials in the digital asset domain. The company completed a raising of $50 million at $10 per share by August, further enhancing finances.
Thumzup has signed a definitive pact to acquire committed Dogecoin mining company DogeHash Technologies. The transaction comprises 2,500 mining rigs with the option of expanding by a further 1,000 rigs.
According to the statistics, the same machine generates very high revenues according to the price of the Dogecoin. With the token value of $0.22, 3,500 machines will generate $22.7 million every year. With $0.50 per token, the revenues will be over $51 million.
Industry commentators remark on the importance of the transaction. Business Research Insights sees the cryptocurrency mining international market achieving $22.6 billion by 2035 and growing by 8.9 percent per year. Diversification of the revenue stream into the sector puts Thumzup on the level of the select public companies that do the high-volume mining of Dogecoin.
One of the company peers, BIT Mining Limited, has also revealed earlier that the Dogecoin mining has been thrice more profitable than the mining of Bitcoins. It also provides backing to one’s hypothesis of the Thumzup plan.
Towards that aim, Thumzup established a crypto advisory board. Thumzup made Alex Hoffman its first hire, who is the current head of ecosystem development at DogeOS, where he oversees partnership and development of Dogecoin apps. Hoffman comes with the knowledge of staking and lending strategies that Thumzup’s treasury management will be able to put to good use.
But Thumzup advertising technology platform is still growing. With paid social campaigns of over 34,000 and active ads placements of over 1,000 by the thirty-first of the month of August 2025, the company stays true to the business. Other revenue streams have been discovered by the company within cryptocurrency companies.
Related reading: Thumzup Media Board Approves $250 Million Crypto Holdings Including Bitcoin and Altcoins
Also read: First Dogecoin ETF May Launch Next Week, Altcoin Season Already Underway, Bloomberg Analysts Say
