Amazon confirmed Tuesday it has acquired Fauna Robotics, a humanoid robot startup founded in 2024 by former Meta and Google engineers. The deal closed last week, though financial terms were not disclosed.
$AMZN has acquired Fauna Robotics marking its entry into the consumer humanoid market after the deal closed last week.
Fauna is developing a compact 42-inch humanoid called Sprout that can walk, grip objects, interact with people and even dance. pic.twitter.com/ibRfxcIOuT
— Shay Boloor (@StockSavvyShay) March 24, 2026
The acquisition puts Amazon squarely into the humanoid robot race, a space that has grown more competitive over the past few years.
Fauna’s debut product is called Sprout — a bipedal robot standing 3 feet, 6 inches tall and weighing 50 pounds. It’s designed to be approachable and consumer-friendly, not just a warehouse machine.
Sprout retails at $50,000 and comes with software, grippers, and a swappable battery with around 3 hours of charge. It runs on NVIDIA’s Jetson Orin robotics platform and can form memories over time.
The robot can walk, dance, open doors, respond to its name, and hold back-and-forth conversations. Disney and Hyundai’s Boston Dynamics signed on as early customers.
Fauna’s roughly 50 employees will move to an Amazon location in New York and continue operating under the name “Fauna, an Amazon company.” Co-founders Rob Cochran and Josh Merel are staying on.
Fauna slots into Amazon’s Personal Robotics Group — a different lane from its warehouse automation work.
Amazon’s robotics story goes back more than a decade. Its $775 million acquisition of Kiva Systems in 2012 became the backbone of Amazon Robotics, the division running warehouse automation today.
Amazon tried the home robot market before with Astro, a $1,600 roving personal robot launched in 2021 that remains invite-only. Sprout is a more direct consumer play.
This latest deal comes just days after Amazon announced it acquired Rivr, a Swiss company developing robots for doorstep delivery.
Amazon is joining a fast-filling field. Tesla is developing its Optimus humanoid at its Fremont factory, with CEO Elon Musk targeting 1 million units per year.
Other players in the space include 1X, Figure AI, Apptronik, Agility Robotics, and China’s Unitree.
Amazon said it plans to use its robotics expertise, retail experience, and devices background to explore what personal robots could do for consumers.
An Amazon spokesperson said the company is “excited about Fauna’s vision to build capable, safe, and fun robots for everyone.”
AMZN stock closed up 2.28%, or $4.73, on Tuesday.
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