Apple shares have surged as Wall Street questions the returns from heavy artificial intelligence spending. The stock has gained 15% since June 25 and added nearly $600 billion in market value. Analysts now see the foldable iPhone as the next major catalyst for further growth.
Apple has benefited as investors reduce exposure to chipmakers and cloud companies carrying large AI costs. The Philadelphia Semiconductor Index fell 7% during the same period, despite strong annual gains. Meanwhile, the S&P 500 rose 3%, and the Nasdaq 100 advanced only 1.3%.
Apple has avoided the expensive race to build large artificial intelligence data centers. That strategy once raised concerns that the business could fall behind major technology rivals. However, market sentiment shifted as questions grew over returns from hyperscaler spending and expanding infrastructure budgets.
Mark Bronzo said the company was benefiting because it remained outside the wider AI spending storm. He said investors questioned hyperscaler returns and believed semiconductor valuations had moved too far. As a result, investors returned to Apple as a stable company with fewer spending risks.
Rising memory chip prices have increased cost pressure across the consumer electronics industry. Apple raised prices for Macs, iPads, and home devices on June 25. The move initially triggered the stock’s steepest daily decline since April 2025.
The company has kept iPhone prices unchanged, although further increases remain possible. Apple is also negotiating with Chinese chipmakers to diversify memory supplies and reduce procurement costs. Analysts believe its premium customer base provides greater room to pass on higher component expenses.
JPMorgan analyst Samik Chatterjee raised his price target to $345 after reviewing historic pricing trends. He said price increases had shown limited effects on long-term sales volumes across several product cycles. Citi also lifted its target to $365 and maintained a Buy rating on Apple.
Citi expects Apple to keep gaining smartphone market share despite weaker global industry demand. The bank cited product design, promotions, subsidies, and strength in mid-range price segments. It also expects higher iPhone prices during the September product launch cycle.
Nikkei reported that suppliers were preparing to produce about 10 million foldable iPhones this year. That figure exceeded an earlier estimate of seven million to eight million units. Analysts expect premium pricing to help Apple offset higher component costs and support revenue growth.
Apple could generate nearly $140 billion in free cash flow during 2026, according to current analyst forecasts. Analysts also forecast almost 15% revenue growth and a 17% increase in net income. The stock’s recovery now reflects restrained AI spending, pricing power, and expectations for a foldable iPhone.
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