Bitget Launches UEX Switch Campaign to Unite Crypto and Global Markets

TL;DR:

• Bitget launched the UEX Switch campaign to migrate traders from fragmented platforms to a unified cross-asset account.
• The exchange captured 89% of the global market share in Ondo tokenized stock tokens, with record daily volumes of $6 billion in January 2026.
• Bitget aims to handle 40% of tokenized stock volume by 2030, equivalent to between $15 and $30 trillion dollars.

Bitget defined itself as the world’s first Universal Exchange (UEX) and launched the UEX Switch campaign, a call for traders to abandon single-asset platforms and operate from a single account integrating cryptocurrencies and traditional financial markets.

The initiative accompanies an app update that places crypto and TradFi products side by side within the main screen, reducing navigation steps by approximately 30% compared to typical trading journeys.

The campaign is built around a central message: Switch to UEX, Switch to Bitget. The company’s thesis is that traders no longer operate with a single asset: cryptocurrencies correlate with equities, gold moves with macroeconomic sentiment, and the forex market reacts to the same headlines as Bitcoin. Yet most traders still switch between apps, convert currencies, and lose time and opportunities in the process.

The Great Migration to Bitget Has Already Begun

The campaign’s central narrative, named #TheGreatMigration, is built on the idea that capital naturally flows toward better opportunities. As cryptocurrencies mature as financial infrastructure and tokenized assets grow in popularity, traders would begin migrating from fragmented platforms toward unified, borderless trading experiences.

“The inflection point has arrived. Traders who don’t adapt to evolving markets leave alpha on the table every day. Bitget UEX was built to eliminate that friction entirely. The goal is to provide one account and one platform for all markets and opportunities.”

Bitget captured 89% of the global market share in Ondo tokenized stock tokens and recorded daily volumes of $6 billion in January 2026. It currently offers access to more than 200 tokenized stocks and ETFs, as well as CFDs, perpetual futures on equities, forex, indices, commodities, and precious metals, all settled within a single dollar-denominated account. The offering includes cross-margin, 24/7 access, and leverage of up to 500x.

With an internal target of concentrating 40% of global tokenized stock volume by 2030, the UEX Switch campaign will be crucial in building Bitget as the dominant liquidity and distribution hub for asset trading.