Celsius (CELH) CEO Buys the Dip With an $493,920 Stock Purchase

TLDR

• CEO John Fieldly bought 18,000 CELH stock at $27.44 per share, spending $493,920 total
• The purchase increased Fieldly’s ownership by 1.92%, bringing his total to 956,063 stock
• CELH traded down to $26.63 on Thursday, near the lower end of its 52-week range of $23.56 to $66.74
• Last quarter, Celsius missed on both EPS ($0.36 vs $0.41 expected) and revenue ($817.93M vs $870.08M expected)
• Analysts hold a consensus “Moderate Buy” with an average price target of $43.38, though several firms recently cut their targets

Celsius Holdings (CELH) stock gained 2% in premarket trading Friday after CEO John Fieldly went into the open market and bought 18,000 stock.

Celsius Holdings, Inc., CELH

Fieldly paid a weighted average price of $27.44 per share, putting $493,920 of his own money into the company. The transactions ranged from $27.42 to $27.4387 per share, according to a Form 4 filing with the SEC.

The purchase brought Fieldly’s total direct ownership to 956,063 stock, a 1.92% increase. That includes 523 stock picked up through Celsius’ 2025 Employee Stock Purchase Plan on June 30.

At $26.63 on Thursday, CELH is trading near the lower end of its 52-week range. The stock has dropped a long way from its 52-week high of $66.74.

The 50-day moving average sits at $30.20 and the 200-day at $33.43, both well above the current price. The market cap stands at $6.74 billion.

CEO buying is generally seen as a vote of confidence. Executives rarely put nearly half a million dollars of their own money in unless they believe the stock is undervalued.

Earnings Miss Weighed on the Stock

The backdrop for this purchase is a tough earnings report. On August 6, Celsius reported Q2 EPS of $0.36, missing the $0.41 consensus estimate by $0.05.

Revenue came in at $817.93 million, short of the $870.08 million analysts expected. That compares to EPS of $0.47 in the same quarter last year.

Revenue was still up 10.6% year over year, which is not nothing. But the misses were enough to push several analysts to cut their price targets.

Analyst Outlook

Needham cut its target from $55 to $35 but kept a “buy” rating. Bank of America trimmed from $55 to $45, also keeping “buy.” Stifel set a $37 target, and Piper Sandler reiterated “overweight” with a $36 target.

Wall Street Zen moved the stock to “sell” in August.

Overall, 15 analysts rate CELH a buy, five hold, and two sell. The consensus sits at “Moderate Buy” with an average price target of $43.38.

Institutional ownership stands at 60.95%. Recent buyers include California State Teachers Retirement System, which raised its position by over 3,000%, and Norges Bank, which opened a new position worth around $140.8 million.

Analysts expect full-year EPS of $1.45 for the current year.

The stock has a P/E ratio of 110.96 and a P/E/G of 2.05, with a beta of 0.93.

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