Coinbase Global (COIN) stock surged 13% on Wednesday after the company officially launched stock and ETF trading for all U.S. users, making it the second-best performer in the S&P 500 on the day.
The new feature went live on Feb. 24 and lets U.S. investors buy and sell stocks and ETFs on the same platform as their crypto, with zero commissions and 24-hour access on weekdays.
Fractional investing starts at just $1, and the platform supports instant funding via USD or USDC. Coinbase One members also earn rewards on USDC balances.
Trade stocks.
Around the clock.→ 24/5 trading
→ Zero commission
→ One unified portfolio for stocks & crypto
→ Buy fractional shares for as little as $1Now available to all eligible U.S. traders on Coinbase. pic.twitter.com/mmDA798gKR
— Coinbase
(@coinbase) February 24, 2026
Securities are offered through Coinbase Capital Markets Corp., with clearing, custody, and execution handled by Apex Fintech Solutions.
CEO Brian Armstrong announced the launch on X, saying: “Big moment — you can now trade stocks on Coinbase. The everything exchange is growing.”
Armstrong added the company’s longer-term goal is to offer tokenized equities — digital tokens that mirror real-world securities and settle on blockchain rails rather than traditional exchanges.
Coinbase also announced a partnership with Yahoo Finance, which has over 150 million global monthly visitors. The tie-up lets users go from researching a stock on Yahoo Finance to executing a trade on Coinbase in a single click.
The “Everything Exchange” vision became a formal strategy in late 2025. It spans three layers: trading, financial services, and on-chain applications.
Coinbase has been building toward this for a while — launching prediction markets via Kalshi in December, a credit card with American Express last June, and acquiring on-chain trading platform Vector.
The full 24/5 stock and ETF rollout to all eligible U.S. users is the latest step, following a limited beta that started in December.
Coinbase also plans to expand its equity lineup in the coming months, offer equity perpetuals for non-U.S. traders through Coinbase Bermuda Ltd., and eventually introduce tokenized stocks.
The launch pulled up other fintech names too. Robinhood (HOOD) rose 4.6% and SoFi (SOFI) gained 3.8% on Wednesday.
Robinhood is taking a similar path from the other direction — it started as a stock brokerage and has since moved into crypto, banking, and prediction markets. In Europe, it already offers tokenized U.S. equities on a 24/5 basis.
Both COIN and HOOD are closely tied to Bitcoin’s price, which affects trading volumes and transaction revenue. Bitcoin has dropped nearly 50% from its Oct. 6, 2025 peak of $126,196. Over that same stretch, COIN fell 54% and HOOD dropped 47%.
On Wednesday, Bitcoin climbed 6% in 24 hours to $67,923, helping lift both stocks.
The ARK Blockchain & Fintech Innovation ETF, which counts Coinbase and Robinhood among its three largest holdings, was up 3.8% on the day. It is still down 22% year-to-date.
COIN was up 1.1% on Tuesday before adding another 13% on Wednesday.
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