Samsung Partners with Coinbase to Bring Crypto Access to 75M+ Galaxy Users

TL;DR

• Coinbase One Access: Samsung’s partnership gives 75M U.S. Galaxy users free access to Coinbase One, a service with zero trading fees, enhanced staking rewards, and account protection, normally priced at $4.99 to $29.99 per month.
• Samsung Wallet Upgrade: Galaxy owners can now buy, sell, and manage crypto directly in Samsung Wallet, with Samsung Pay linked to Coinbase accounts, positioning the app as a bridge between decentralized and traditional finance.
• Global Expansion Plan: The rollout starts in the U.S. but aims to expand worldwide, potentially reaching over 1 billion Galaxy devices and marking Coinbase’s largest consumer distribution deal.
  

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Samsung and Coinbase have announced a landmark partnership to provide direct access to cryptocurrency services to 75 million Galaxy device owners. The collaboration aims to integrate Coinbase One and Samsung Wallet to simplify crypto adoption for users, while preparing a global rollout for the over one billion Galaxy smartphones around the World.

Coinbase One Comes to Galaxy Devices

The partnership introduces Coinbase One, a subscription service offering zero trading fees, enhanced staking rewards, and account protection against unauthorized access. Normally priced at $4.99 per month for the basic tier and $29.99 for premium, the service will be available at no cost to U.S. Galaxy users. By embedding Coinbase One directly into Samsung Wallet, the companies are removing barriers for first-time investors who previously needed to download separate apps or transfer funds across platforms.

Samsung Wallet Expands Its Role

Since 2022, the Samsung wallet has integrated support for payments, digital IDs, and 2P2 transfers. The partnership with the exchange will allow Galaxy owners to buy, sell, and manage their funds using the wallet app. Samsung Pay will also be linked to the exchange accounts, letting users pay with digital assets, positioning Samsung Wallet as a bridge between DeFi and TradFi.

Strategic Vision for Mass Adoption

Executives from both companies emphasized the scale of the initiative. Coinbase Chief Business Officer Shan Aggarwal said the mission is to bring more than a billion people on-chain by meeting them on their phones. Samsung’s Drew Blackard, SVP of Mobile Product Management, highlighted the company’s commitment to enhancing Galaxy users’ experiences with trusted crypto access. With Samsung accounting for roughly 13% of the world’s 7.4 billion smartphone users, the potential reach is significant.

Global Expansion on the Horizon

Initially, the Samsung-Coinbase alliance will only be available in the U.S., with plans for an international rollout in the coming months. The integration is considered Samsung’s largest crypto initiative, offering crypto services to hundreds of millions of new users. The deal also represents the exchange’s biggest consumer distribution deal. If the partnership proves successful, it could potentially propel mainstream adoption of digital assets for everyday use.