TL;DR:
High Roller Technologies signed an agreement with Crypto.com to enter the event prediction market in the United States. The Las Vegas-based online casino operator announced that, under the deal, it will offer event contracts from Crypto.com Derivatives North America (CDNA) —a CFTC-registered exchange and clearinghouse and Crypto.com affiliate— across finance, sports and entertainment categories. The company did not specify a launch date.
The market reaction was immediate: High Roller’s shares surged up to 130% on the day, closing with a 65% gain at $8.32. Crypto.com’s CRO token climbed 3% following the announcement, settling at $0.07.
Prediction markets are undergoing a process of deep transformation. Platforms that just a few years ago were considered speculative niches are today competing with traditional exchanges for volume and sophistication.
Kalshi, a CFTC-regulated exchange for event contracts, and Polymarket, one of the largest decentralized markets in the world, lead a sector that generates annualized revenues exceeding $3 billion —a figure that climbed from the $2 billion recorded in December 2024, according to a recent report by U.S. bank Citizens. Projections from the same institution estimate that revenues could reach $10 billion by 2030, with traded volume surpassing one trillion dollars.
Under the terms of the agreement, High Roller will operate as an Introducing Broker registered with the CFTC and will establish a formal relationship with Crypto.com’s Futures Commission Merchant. The structure aims to guarantee a legal and regulated framework for users on U.S. soil.
Seth Young, CEO of High Roller Technologies, highlighted that the company has spent months preparing its product and the operational logistics for this entry. Kris Marszalek, co-founder and CEO of Crypto.com, underscored the brand strength and distribution platform of his new partner as differentiating factors to scale accessibility to regulated event contracts in the North American market. The company announced it will provide updates on launch timelines, brand strategy and marketing partnerships in the coming weeks.
