Intuit (INTU) is going on offence. The company announced Monday it will sharply accelerate its share repurchase programme and halt all pre-scheduled stock sales by its senior leadership team, including company founder Scott Cook.
The moves come as INTU has shed roughly 33% of its value this year, with investors broadly selling off software stocks on fears that AI will erode demand for traditional software products.
CFO Sandeep Aujla made the company’s view plain: “The market is seeing a boogeyman that frankly doesn’t exist.”
Intuit had $3.5 billion remaining under its current buyback authorisation at the end of Q2 fiscal 2026, which closed January 31. The company now plans to deploy that full amount in the second half of the fiscal year.
That would approximately double the $1.8 billion repurchased in H1 — itself a 40% jump over the prior year — and nearly double total fiscal 2026 buybacks compared to fiscal 2025.
In parallel, every member of the executive leadership team cancelled their outstanding 10b5-1 stock sale plans. Aujla said the decision took about five seconds.
“All of us as a senior leadership team are for the foreseeable future — we just don’t see why we would sell stock at these kinds of prices,” Aujla told the WSJ CFO Journal.
The company framed both moves as a direct signal to the market about management’s confidence in the business.
Revenue is up 18% year-to-date through Q2. Aujla said the underlying momentum across TurboTax, QuickBooks, and Credit Karma remains strong.
CEO Sasan Goodarzi echoed that view, arguing Intuit is actually expanding its addressable market through its AI-driven platform. He said customers spend at least seven times more on human accounting and tax experts than on software — and Intuit’s approach blends both.
“Customers buy confidence, not code,” Goodarzi said.
The 10b5-1 plan cancellations apply only to senior leadership, not the broader employee base. Aujla confirmed there are no changes to cash compensation practices as a result of the decision.
Over recent years, Intuit has returned more than 60% of its free cash flow to investors through buybacks and dividends. The accelerated programme in H2 would push that figure higher.
The buyback acceleration was disclosed in Intuit’s Q2 10-Q filing on February 26.
Aujla acknowledged uncertainty about when the market will re-rate the stock, but said the leadership team views the situation as a multi-year investment in their own business. “Does the market realize that next week, next quarter, six months from now? I just can’t predict that,” he said.
INTU was trading up 1.11% on Monday following the announcement.
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