TL;DR
Justin Sun, advisor to World Liberty Financial (WLFI) and the project’s largest investor, has become the focal point of an internal conflict after the team decided to block a large portion of his tokens.
The trigger was Sun’s transfer of WLFI from his wallet to exchanges, which led the team to add his address to the blacklist, a tool that had previously been applied only in very limited cases.
The WLFI blacklist includes just four addresses, but Sun’s wallet accounts for 99.9% of all blocked tokens. The others include one tied to Binance and two linked to the on-chain identities kaas.eth and bruno.eth.
Justin’s wallet is labeled “TRON DAO,” though the transfer of tokens after his investment in the project was never submitted to any decentralized governance process. A review of these addresses on Etherscan confirms that all four remain blocked, with no signs of restrictions being lifted.
The decision stands out because Sun is not just a nominal advisor. Beyond injecting capital into WLFI, the project has added to its portfolio several assets linked to him, such as TRON, which he founded, and Wrapped Bitcoin (WBTC), where he also serves as an advisor.
The use of a blacklist in WLFI is particularly sensitive because it is a centralized mechanism that runs counter to the decentralization the industry typically upholds. Although designed as an exceptional measure to protect the project from suspicious movements, in this case it has been used to isolate its largest investor and a key figure in the crypto market.
This episode has exposed the fragility of governance in projects where political, financial, and technological interests converge. World Liberty, publicly associated with Donald Trump’s circle, relies on high-profile advisors like Sun to gain legitimacy in the market, but the decision to freeze his tokens raises doubts about the balance between the team’s autonomy and the influence of large capital
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