TL;DR:
LBank and Ponke launched a four-phase campaign that accumulated 10 million total impressions and attracted more than 200,000 participants. The initiative runs until April 11, 2026, and includes incentives for new users, referral rewards, trading challenges, social interaction and interactive entertainment, with a prize pool of 40,000 USDT.
Ponke, recognized for its “degen monkey” identity and strong community resonance, was integrated into the campaign’s narrative design. The goal was to go beyond traditional incentive structures and build a participation model oriented around experience, where the IP’s cultural elements serve as the axis of the user journey within the platform.
The campaign results point to a considerable impact on platform activity. According to CoinGecko data, 24-hour spot trading volume reached $1.9 billion, while futures volume climbed to $6.8 billion. Net capital flows and daily active users recorded solid growth, with an approximately 25% increase in DAUs. Social media visibility also rose notably.
Eric He, Community Angel Officer and Risk Control Advisor at LBank, described the collaboration as “an important exploration of a culture-driven growth strategy,” and emphasized that the goal is to integrate trading activities, interactive experiences and cultural expression to deliver a stronger value proposition to its users.
LBank had previously developed similar initiatives through its sponsorship of the Argentina national football team and anniversary activities alongside Yeti. The systematic incorporation of IPs and cultural assets aims to expand the exchange’s ecosystem beyond its transactional function.
LBank joins an increasingly prominent trend in the industry: exchanges are migrating away from the role of mere trading platforms toward spaces that integrate finance, culture and community interaction. Platforms capable of building cultural narratives and collective consensus are better positioned to consolidate a key competitive advantage in the sector’s next stage of development.
