Lululemon (LULU) has launched an e-commerce site in Mexico and announced plans to open eight new stores in the country during fiscal year 2026.
Lululemon Athletica Inc., LULU
The new platform, lululemon.mx, gives Mexican customers online access to the brand’s full range of athletic apparel, footwear and accessories. Products span men’s and women’s lines across yoga, running, training, tennis, golf and everyday movement.
The eight planned Mexico stores sit within a broader target of approximately 15 new North America locations for FY26. By the end of the fiscal year, Lululemon expects to have more than 30 stores operating in Mexico.
“The launch of lululemon.mx, alongside our planned store expansion in Mexico, highlights an exciting next chapter in our North America growth journey,” said Carla Anderson, Senior Vice President and General Manager, North America.
The move combines digital and physical retail — something Lululemon refers to as its integrated omnichannel strategy.
Before the digital launch, Lululemon had already been building its presence in Mexico through community events. In March, the company hosted the lululemon 10K CDMX 2026 race in Mexico City, drawing close to 8,000 participants.
Earlier this year, the brand also held a summit for more than 100 Mexico-based brand ambassadors. Both moves point to a deliberate effort to grow grassroots recognition ahead of the retail push.
The Vancouver-based company currently operates in more than 30 markets worldwide, so Mexico is not uncharted territory for international expansion. But the scale of the FY26 commitment — eight stores plus a dedicated e-commerce site — shows the region is being treated as a meaningful growth market.
Eight stores in one market in a single fiscal year is a notable pace. For context, the full North America store target for FY26 is around 15 locations, meaning Mexico accounts for more than half of planned openings on the continent.
That split speaks to where Lululemon sees its near-term runway. Established U.S. and Canadian markets are more saturated, while Mexico offers room to grow.
The 30-plus store target by fiscal year end sets a clear baseline. Getting to that number from the current footprint in one year would require a quick rollout, and the e-commerce launch gives the brand a digital presence to support store awareness across the country.
Lululemon has not provided specific revenue projections tied to the Mexico expansion. The company’s next earnings report will likely offer more detail on how international and North America growth is tracking against targets.
The e-commerce site is live now at lululemon.mx. The eight store openings are expected to be completed within fiscal year 2026.
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