Meta Stock Falls as CPO Sells $13M and Analysts Question Muse Agent

TLDR

• Meta stock fell about 1% to around $640 early Monday, erasing Friday’s gains
• Chief Product Officer Christopher Cox sold 20,000 META stock worth ~$13 million on September 9
• COO Javier Olivan and CAO Aaron Anderson also sold stock recently, totaling millions more
• Wedbush and Oppenheimer both held cautious stances on Muse Agent’s financial upside
• Wall Street still rates META a Strong Buy, with an average price target of $759.43, implying ~17% upside

Meta stock slipped roughly 1% to around $640 in pre-market trading Monday, reversing a 0.57% gain from the prior session.

Meta Platforms, Inc., META

The move followed a regulatory filing showing Christopher Cox, Meta’s Chief Product Officer, sold 20,000 shares on September 9 for approximately $13 million. The transactions were carried out under a Rule 10b5-1 trading plan Cox adopted back in May 2026.

Cox sold 18,578 shares at a weighted average of $650.21 and another 1,422 shares at $651.15. After the sales, he still holds 244,516 shares through a revocable trust and 55,046 through an irrevocable remainder trust.

Cox’s sale was not alone. COO Javier Olivan sold 5,354 shares worth around $3.3 million, and Chief Accounting Officer Aaron Anderson offloaded 3,240 shares worth about $2 million. All three sales are part of pre-arranged trading plans.

Despite the wave of selling, TipRanks’ Insider Trading Activity tool currently shows a Neutral sentiment for Meta based on recent insider activity. Corporate insiders have also bought around $2.3 million worth of stock over the past three months.

Wedbush Keeps Hold Rating After Muse Launch

The stock also faced pressure after two analysts held back from upgrading their ratings following the launch of Meta’s new AI agent, Muse.

Wedbush analyst Ygal Arounian maintained a Hold rating on META on September 11, while raising his price target 9% from $595 to $650. That new target implies just a 0.30% upside from current levels.

Arounian acknowledged Muse as a meaningful step in Meta’s AI push but said the financial payoff remains a work in progress. He ranks #2,929 out of 12,499 analysts tracked on TipRanks.

Oppenheimer Flags Three Key Challenges for Muse

Oppenheimer’s Jason Helfstein also rated the stock a Buy but offered no price target, citing doubts about Muse’s ability to generate revenue for Meta.

Helfstein pointed to three specific concerns: limited consumer willingness to pay for the service, stiff competition from Google’s Gemini and OpenAI’s ChatGPT, and a lack of consumer trust in Meta with passwords.

He concluded that Muse Agent is not “a game changer” for the company.

Not all analysts share that view. Evercore ISI reiterated its Outperform rating with a price target of $860. JPMorgan upgraded META from Neutral to Overweight and raised its price target to $820, citing AI progress and products like Muse and Meta Model API access. KeyBanc held its Overweight rating with a $780 target.

Meta also recently released Muse Spark 1.3, which CEO Mark Zuckerberg described as the company’s biggest improvement in coding and agentic capabilities to date.

Across Wall Street, META holds a Strong Buy consensus based on 38 Buy ratings and 6 Holds over the past three months. The average price target sits at $759.43, pointing to roughly 17% upside from current levels.

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