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MetaPlanet unveils MARS plan to expand its Bitcoin treasury in Strategy’s footsteps

TL;DR

• MetaPlanet launches MARS, a dedicated funding strategy to grow its Bitcoin treasury.
• Shareholders will vote this month to approve the new MARS preferred equity structure.
• MARS creates senior, non-dilutive preferred shares to finance Bitcoin purchases.

Tokyo-listed MetaPlanet moves deeper into the Bitcoin (BTC) playbook. Chief executive Simon Gerovich presented a new funding framework called MARS (MetaPlanet Acquisition and Reserve Strategy) at the Bitcoin for Corporations Symposium, where he shared stage with Strategy chairman Michael Saylor. 

The company wants MARS to operate as a dedicated channel for raising money that feeds directly into a growing Bitcoin treasury. Gerovich explained that shareholders will vote later in the month on the launch of MARS preferred equity.

The plan separates capital meant for BTC accumulation from funds reserved for operating needs, so investors can read the balance sheet with more clarity. Equity buyers see where MetaPlanet runs its core business and where the company concentrates its Bitcoin bet.

How MARS and Mercury reshape MetaPlanet’s capital stack for BTC accumulation

Earlier in November, the board approved two categories of preferred stock under the internal labels Mars and Mercury. MetaPlanet sets MARS up as senior, non-dilutive Class A preferred shares. The instrument sits above Mercury and common stock in the capital ladder, carries no conversion option into ordinary shares and gives holders priority on dividends and claims over assets. 

In practice, MetaPlanet offers income investors a seat at the top of the structure while it channels proceeds into BTC.