Netflix stock edged higher on Sunday after The New York Times reported the company has held talks with NBCUniversal and Fox about selling subscriptions to Peacock and Fox One directly through its platform.
$NFLX CONSIDERS OPENING ITS APP TO RIVAL STREAMERS
Netflix has discussed bringing services like Peacock and Fox One directly into its app, per NYT. The move could turn Netflix into more of a streaming hub, similar to Prime Video or Roku. No deal is imminent. pic.twitter.com/Uo5SMh5B7a
— Wall St Engine (@wallstengine) August 24, 2026
No deal is close, and Netflix has not yet decided whether it would sell the subscriptions outright or bring the content into its app. But the talks mark a shift for a company that has long kept its platform closed.
Netflix stock closed at $79.59 on August 21. It has lost roughly 35% over the past 52 weeks, though it has bounced back 13% over the past month.
The backdrop here matters. Research firm Antenna says third-party streaming subscriptions have grown about 60% over three years. They now account for roughly one-third of all new streaming sign-ups. That shift has opened a real opportunity for any platform with enough users to act as a hub.
Amazon has run this model through Prime Video for years. Roku offers something similar. Alphabet’s YouTube recently signed a five-year deal to add Peacock content to its $16-per-month Premium tier.
Netflix is not starting from zero. In June, it added French broadcaster TF1 to its platform, offering live channels and on-demand content. Co-CEO Greg Peters described those early results as “promising,” which appears to have encouraged the company to look at bigger partners.
Peacock, owned by Comcast, and Fox One would be far larger additions than TF1.
For rival streamers, landing on Netflix could reduce marketing spend and make their services easier to find. The trade-off is sharing revenue and ceding some control over the customer relationship to Netflix.
For Netflix, the payoff would be a cut of every subscription sold through its platform, adding a new revenue layer on top of its existing subscription model.
Investment firm SGA Global Growth Strategy flagged NFLX as a detractor in its Q2 2026 letter. The fund noted that Netflix reported solid Q1 results, with revenue up 16% year-over-year and operating income up 18%. However, Q2 guidance came in about 1% light on revenue and 5% short on EBIT, which disappointed investors who had expected a raise after a recent price hike.
Management held full-year guidance at 11% to 13% revenue growth and roughly 20% profit growth. Netflix also announced a $25 billion buyback authorization.
SGA added to its Netflix position during the weakness, raising it to an average portfolio weight.
On Wall Street broadly, analysts rate NFLX a Strong Buy, with 24 Buys and 7 Holds over the past three months. The average price target sits at $96.27, implying about 20% upside from current levels.
Netflix ranks 13th on a list of the 40 most popular stocks among hedge funds heading into 2026, with 144 hedge fund portfolios holding the stock at the end of Q1 2026.
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