TL;DR:
Oobit, the cryptocurrency payment platform backed by Tether, announced, its ninth active market and the most recent in a series of launches that include Brazil, Argentina, and Chile.
The company operates a non-custodial system that allows users to spend digital assets directly from their wallets through a Visa-linked network, accepted at more than 150 million merchants in over 80 countries.
Big update: Oobit is now live in Colombia
When a currency loses value, people find a better one.Colombians have been doing that with stablecoins for years.
$44 billion in crypto moved through the country last year and more than half of it was stablecoins.
The demand was… pic.twitter.com/xPivDDmo4g
— Oobit (@oobit) May 14, 2026
Chainalysis data reveals that the Colombian peso ranks second globally among currencies with the highest participation in stablecoin purchases on centralized exchanges, which positioned the country as a priority market for the company.
Oobit allows users to spend cryptocurrencies without converting them through traditional banking services. USDT accounts for the largest share of transactions on the platform, ahead of the company’s native token and USDC. In Latin American markets, 35% of spending is concentrated in supermarkets and food stores, followed by restaurants, food shops, and department stores. In Brazil, users also rely on the platform at gas stations, beauty businesses, and electronics stores.
Since its launch in Brazil in November 2024, activity grew more than 200%. Active users complete an average of 20 monthly transactions for an approximate value of $400.
Oobit’s service expansion aligns with the progressive adoption of stablecoins in emerging markets. In April, Mercado Libre launched a transfer service based on its own token, Meli Dollar, across Brazil, Mexico, and Chile. A 2025 report by Bitso indicated that dollar-pegged stablecoins represented 40% of cryptocurrency purchases on its platform, more than double Bitcoin’s share, which reached 18%.
Globally, the stablecoin market grew from approximately $243 billion a year ago to more than $322 billion today, according to DefiLlama. Bitcoin is also advancing as a payment method in emerging economies.
