Polymarket has entered into an exclusive partnership with Dow Jones Media Group to integrate prediction market data across multiple major financial publications. The deal brings real-time market predictions to readers of the Wall Street Journal, Barron’s, MarketWatch, and Investor’s Business Daily.
We're honored to be named the Exclusive Prediction Market Partner of the Wall Street Journal & the Dow Jones.
The World's Largest Prediction Market
the most trusted voices in finance pic.twitter.com/S6o7qkCUS6
— Polymarket (@Polymarket) January 7, 2026
The partnership will feature dedicated data modules on Dow Jones-owned websites and select print placements. Dow Jones CEO Almar Latour said the decision helps clients “better interpret market sentiment and assess risk.”
Polymarket founder Shayne Coplan described the collaboration as combining “journalistic insight with real-time market probabilities.” The platform will provide data for new features including earnings calendars that show expected results for publicly traded companies.
Founded in 2020, Polymarket has grown into one of the top prediction market platforms. The company gained widespread attention during the 2024 US presidential election when its markets correctly predicted Donald Trump’s victory.
Polymarket currently holds a $9 billion valuation following recent funding rounds. Competitor Kalshi is valued at approximately $11 billion. Both platforms have secured multiple media partnerships in recent months.
Polymarket serves as the exclusive prediction market partner for Yahoo Finance. Kalshi has partnered with CNN to integrate prediction market data into its programming. Both platforms will appear in Google Finance search results.
Leo Chan, co-founder of predictive intelligence startup Sportstensor, told The Block that Polymarket’s value comes from “collective intelligence, decentralized data from all around the world.” He said financial institutions view prediction markets as infrastructure for collecting valuable data.
The platform recently announced plans to offer housing-related prediction markets through an integration with onchain real estate platform Parcl. Polymarket confirmed in October it will launch a native POLY token with an accompanying airdrop.
In December, the company resolved a security issue affecting a small number of users. The breach resulted from a vulnerability in a third-party authentication provider. Polymarket also introduced taker fees on 15-minute crypto markets during the same period.
The platform settled a high-profile contract following the capture of Venezuelan President Nicolás Maduro at Trump’s direction. One trader earned over $400,000 profit from a $32,000 bet on the outcome. A US lawmaker subsequently called for legislation addressing potential insider trading on prediction market platforms.
Crypto exchanges have expanded their prediction market offerings. Coinbase announced onchain prediction markets with Kalshi in December 2024.
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