TL;DR:
Project 0, the first native DeFi prime broker, announced the launch of ‘Pay‘, a product that allows users to cover everyday expenses using their decentralized portfolios without needing to liquidate positions or interrupt the generation of yields.
The mechanics of Pay are straightforward: the user connects their credit card or bank account to the Project 0 interface and designates the spending categories they want to finance. At the end of each month, the system automatically prepares a loan against the user’s multi-venue portfolio. Once approved, funds are taken in USDC and transferred directly to the bank account to cover the previous period’s expenses. The user decides when to repay the loan on-chain.
Pay requires no new cards, does not modify existing payment flows, and does not alter the rewards programs associated with the user’s cards. The portfolio remains active, generating the same yield, without consolidating assets into a single venue or giving up exposure.
MacBrennan Peet, founder of Project 0, explained the vision behind the product: “With Pay, you no longer need to keep idle cash off-chain to pay your bills. Your DeFi portfolio can start functioning more like a bank account, allowing you to hold, earn yields, and finance your daily expenses quickly and efficiently.”
Customization is one of the product’s central features. Users can configure whether Pay should cover all purchases, specific categories, or even individual expenses. This allows the tool to be adapted to concrete objectives without sacrificing flexibility in portfolio management.
Project 0 defines itself as the first generalized unified margin protocol, on-chain, permissionless, and multi-venue. Its architecture allows the entire DeFi portfolio to be managed with unified margin and risk management, integrating with the leading decentralized platforms.
Pay represents the logical extension of that infrastructure: connecting on-chain collateral with off-chain expenses without forcing liquidations or modifying the user’s financial behavior. The product aims to make DeFi assets more compatible with the traditional financial system while preserving the inherent advantages of decentralized strategies.
