Shopify (SHOP) has rolled out a new integration letting its merchants sell products directly inside ChatGPT, expanding the company’s push into AI-powered commerce.
$SHOP just gave 5.6 million merchants distribution channel that reaches 880 million monthly active users.
That's not a partnership announcement. That's infrastructure.
Every Shopify store now has native checkout inside ChatGPT by default. No opt-in, no setup — it went live this… pic.twitter.com/jxSEtEr4Oy
— Cheat Fund (@udaex03) March 24, 2026
The feature runs through Shopify’s Agentic Storefront, which launched in December. It connects merchant product catalogs to AI platforms so shoppers can discover and buy without leaving the chat interface.
ChatGPT users can now browse products from Shopify’s merchant network, compare options, and complete purchases through an in-app browser. On desktop, the checkout redirects to the merchant’s own store.
Shopify says there are no extra transaction fees beyond standard processing rates. Orders show up in the merchant’s admin with ChatGPT referral attribution, so sellers can track exactly where each sale came from.
The company is clear that payments will not go through ChatGPT’s own Instant Checkout. Instead, all transactions flow through Shopify’s checkout and payments infrastructure, keeping merchants as the “merchant of record.”
That’s a meaningful detail. Merchants retain full ownership of customer relationships and data, even when a sale originates inside a ChatGPT conversation.
“Shopping in ChatGPT begins with discovery,” said Neel Ajjarapu, Commerce Product Lead at OpenAI. “By integrating products from Shopify’s entire merchant ecosystem, we’re making millions of merchants and billions of products instantly more discoverable.”
Shopify VP of Product Mani Fazeli said the company has been building toward this for years. “Agentic commerce isn’t something we’re reacting to; it’s a vision we’re bringing to life at the very frontier of commerce and AI.”
The ChatGPT integration is the latest addition to a lineup that already includes Microsoft Copilot and Google’s AI Mode and Gemini app. Thousands of merchants are already selling through Copilot, Shopify said.
Shopify also announced the public launch of its Agentic plan, a new tier aimed at brands that don’t currently use Shopify as their main e-commerce platform.
Under this plan, brands can add their products to Shopify Catalog and become shoppable across ChatGPT, Microsoft Copilot, Google AI Mode, the Gemini app, and the Shop App — without switching their full e-commerce setup to Shopify.
The Universal Commerce Protocol (UCP), an open standard co-developed with Google, underpins the Google integrations. It has support from Walmart, Target, Etsy, American Express, Mastercard, Stripe, and Visa.
Fenty Beauty is among the brands already using the platform. “Shopify puts Fenty Beauty in the conversations shoppers are already having,” said Sapna Shah Parikh, SVP Global Marketing at Fenty Beauty Brands at Kendo.
Shop Pay is also coming soon to Microsoft Copilot, which would allow buyers to complete purchases directly inside that platform.
Shopify said products sync in real time across all AI channels, with no need for separate apps or fragmented data feeds.
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