Steak ’n Shake will introduce a limited-time “Bitcoin Milkshake” on April 27 across participating U.S. locations. The launch aligns with Bitcoin Conference 2026 and targets attendees and existing Bitcoin customers. The company links the product to a wider strategy that covers payments, treasury holdings, and employee bonuses.
Steak ’n Shake promoted the “Bitcoin Milkshake” on X and previewed “new plans” tied to Bitcoin Conference 2026. The company described the drink as the best way to start the conference weekend. It also confirmed that participating stores will carry conference-themed branding for visitors and Bitcoin users.
Get a HODL of our new Bitcoin Milkshake
Launching on April 27. The best way to start Bitcoin Conference 2026
pic.twitter.com/ZORSUQL9GW
— Steak 'n Shake (@SteaknShake) April 16, 2026
The chain aims the rollout at conference travelers and regular customers who already pay with Bitcoin. Customers can purchase burgers, fries, and the new milkshake using Bitcoin over the Lightning Network. Steak ’n Shake processes these payments through the Speed wallet across its U.S. restaurants.
Steak ’n Shake began accepting Bitcoin payments at 393 U.S. locations in May 2025. Since then, the company reports lower processing costs and higher sales tied to Bitcoin transactions. Speed states that its integration cut payment processing fees by about 50% compared with card networks.
Company executives describe the milkshake as a marketing entry point for a broader Bitcoin plan. They state that Bitcoin payments connect directly to the company’s treasury and employee programs. As a result, the product launch supports the firm’s wider digital asset operations.
Steak ’n Shake has added another $10 million in Bitcoin to its Strategic Bitcoin Reserve. This purchase expands a treasury strategy that directs all customer-paid Bitcoin into company holdings. The company started formal accumulation with an initial $10 million purchase in January.
Management states that the model uses Bitcoin sales to strengthen the balance sheet. Executives explain that growing Bitcoin payments help increase the reserve over time. The company earmarks these funds for store upgrades, remodeling, and menu improvements.
In March, Steak ’n Shake introduced a Bitcoin bonus for hourly workers. The program pays employees a $0.21 per hour bonus in Bitcoin. The company funds the incentive directly from its Bitcoin-focused reserve.
Steak ’n Shake links the bonus to its “Bitcoin-to-burger” initiative. The company states that Bitcoin revenue supports both treasury growth and worker rewards. It confirmed that the themed milkshake will debut on April 27 at participating locations.
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