Stellantis stock dropped as much as 7.4% in Milan and 5% in New York on Thursday after the automaker unveiled its FaSTLAne 2030 plan at an Investor Day event in Auburn Hills, Michigan.
The market reaction suggests investors were hoping for something more aggressive — particularly around trimming the company’s bloated 14-brand portfolio.
The plan calls for €60 billion ($70 billion) in total investment through 2030. Of that, €36 billion goes toward brand and product spending, covering more than 60 new vehicle launches and 50 model refreshes across electric, hybrid, and combustion powertrains.
The remaining €24 billion — about 40% of total R&D and capital expenditure — is earmarked for shared vehicle platforms and next-generation technologies.
Rather than axing any brands outright, Stellantis is consolidating. DS will be absorbed into Citroën, and Lancia’s operations will fold under Fiat. Chrysler, Alfa Romeo, Dodge, Citroën, and Opel step into more regional roles.
Jeep, Ram, Peugeot, and Fiat are the four designated global brands and will receive the bulk of the investment. North America gets 60% of the €36 billion brand and product budget.
Central to the plan is STLA One, a new modular vehicle architecture set to launch in 2027. It replaces five existing platforms with a single unified structure and is expected to cut costs by 20%.
By 2030, Stellantis expects half of its global production volume to run on shared global platforms, with component reuse as high as 70%.
The company’s Value Creation Program targets €6 billion in annual cost savings by 2028 versus a 2025 baseline. European manufacturing capacity will be cut by more than 800,000 units, with some plants repurposed and others opened to Chinese partners Dongfeng and Leapmotor.
Stellantis set specific regional return targets: 8–10% adjusted operating income margin in North America and 3–5% in Enlarged Europe by 2030. The Middle East and Africa region targets a 10–12% margin with 40% revenue growth.
Those goals look like a stretch. In the first quarter of 2026, the company posted an operating margin of just 2.5%.
CEO Antonio Filosa, who took over less than a year ago, returned Stellantis to quarterly profitability in Q1 2026. He described the plan as “powered by our unique combination of strengths.”
A new manufacturing and product alliance with Tata covers Asia-Pacific, Africa, South America, and the Middle East. Discussions are also underway to co-develop vehicles in the U.S. with Jaguar Land Rover.
Maserati will receive two additional electrified models. A full brand roadmap for Maserati is expected at an event in Modena, Italy, this December.
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