Veteran market strategist Jim Paulsen is raising a flag about the U.S. economy, and he’s using an unusual tool to do it: Walmart’s stock price.
Paulsen tracks what he calls the Walmart Recession Signal, or WRS. It measures how Walmart’s shares perform compared to the S&P Global Luxury Index. When cheaper retailers outperform luxury goods, it tends to mean consumers are pulling back on spending.
Walmart Recession Indicator at highest levels since the 2008 financial crisis pic.twitter.com/cDTFb34Hk1
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Right now, that gap is wide. Walmart shares are up roughly 11% so far this year. The S&P Global Luxury Index is down around 15% over the same period. That’s a large spread.
The WRS is now close to its highest ever recorded level. The only time it reached these levels before was during the 2008-09 financial crisis.
Paulsen has been watching this signal for years. He says it has flashed warning signs ahead of each of the last four U.S. economic downturns. That track record is what makes the current reading stand out.
He published his latest findings in a newsletter on Substack. In it, he said retail purchasing is shifting toward discount stores, which points to pressure building among lower- and middle-income households.
The shift in consumer behavior is seen as an early sign of economic stress. When people trade down from premium to budget options, it often reflects real strain on household finances.
One thing Paulsen flagged is the relationship between the WRS and the labor market. He pointed to the late 1990s as an example, when the signal rose well before unemployment numbers moved higher.
That means the current warning may not yet be visible in jobs data. Unemployment figures could still look stable while underlying economic pressure builds.
Paulsen also raised concerns about private credit markets. He said the rise in the WRS may be pointing to “growing trouble” in that area, which tends to sit outside the spotlight of mainstream economic coverage.
Despite the warning signal, Paulsen does not expect a full recession this year. His view is that the U.S. economy will slow but not collapse.
He wrote that he is “becoming more convinced that a significant U.S. economic slowdown is unfolding.” He added that lower interest rates or policy action may be needed to stop the slide.
Paulsen stopped short of calling for an immediate rate cut, but his comments suggest he sees the Federal Reserve needing to act at some point.
As of March 31, Walmart shares were trading up 0.15% on the day, continuing their outperformance against the broader luxury sector this year.
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